Menu Engineering & Menu Boards In a Digital World: Creating a Recipe for Success
Factors have converged in the Fast Casual and Quick Serve Restaurant (QSR) industry that has many multi-location restaurant owners investigating digital menu boards for the first time. These factors include:
• Recent state and municipal calorie counting rules that require posting nutritional information on menu boards or making it available prior to ordering.
• Restaurant owners’ need to realize a healthy return on their investment from cost-savings measures in marketing, inventory, and employee training costs along with sales-lift promotions, day-parting, and menu refreshes.
• The desire to create an enjoyable environment and decrease perceived wait time, along with the need to directly communicate with customers in a way not previously available.
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