Foodservice Social Media Universe: Developing a Social Media Strategy
Sponsored by: Foodservice Social Media Universe 2011
Type: Presentation
Overview | Download
Develop a Social Business Strategy for Food Service
Sponsored by eThor Media Ltd.
Jeremiah Owyang, Industry Analyst, Altimeter Group
In this keynote presentation, delivered during the 2011 Foodservice Social Media Universe, Altimeter Group’s industry analyst Jeremiah Owyang defines how companies of all sizes should develop a social strategy for their restaurant. His presentation contains research using real world examples, pitfalls and best practices, a recommendation on deployment, and pragmatic next steps.
His framework focuses on five distinct business goals: listening to customers, joining them in dialog, developing advocates, supporting the customer experience, and innovating new offerings.
Top results from Foodservice Social Media Universe 2011
Foodservice Social Media Universe: Developing a Social Media StrategyTop results from FSMU
No BS Social Media: The All-Business No-Hype Guide to Social Media Marketing The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social Foodservice Social Media Universe: Developing a Social Media StrategyTop results from Online / Mobile / Social
Integrating POS Systems with Mobile Payments
Customer Experience Technology Buyer's Guide 2012 The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Infographic: Top Mobile Apps for Restaurant Consumers 5 Reasons to Listen to Your Customers 
