How to Take Interactive Apps Beyond Entertainment to Info and Sales

Type: White Paper
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Interactive applications that serve the purpose of entertaining are very commonplace. Given the direction of technology, it’s no wonder that businesses want to find ways to develop some type of application under their corporate moniker. Businesses considering investing in such applications are faced with answering the question of how the application benefits the business and impacts customer decision-making processes. This white paper, sponsored by Iowa-based QA Graphics, an interactive design company, will demonstrate how both B2B and B2C businesses can utilize interactive applications developed for the specific purpose of enhancing the customer experience, including:

• Enhancing the sales process
• Positioning the business to showcase their products
• Allowing access to nutritional and allergen information