Strategic Innovation and Development: Why Manchu WOK is winning awards and has increased its customer base up to 25%

Strategic Innovation and Development: Why Manchu WOK is winning awards and has increased its customer base up to 25%

Manchu WOK, a leading Chinese quick-service chain with outlets in the United States and Canada, found positive results from reimaging test as well as updating its recipes. The results included double- and triple digit sales growth of its most popular menu items.

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