When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.
When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.
QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every demographic at a faster rate due to their ability to boost customer experience.
McDonald's just completed a makeover of a Singapore location and it is using virtual reality kiosks to show off all its improvements.
Since the launch of McDonald's kiosks, the QSR business has been enthusiastic about the possibilities of indoor kiosks. But every opportunity presents its own array of challenges.
When temperatures soared to record highs in Amsterdam, residents were rewarded with free McFlurries from a vending kiosk.
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