Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

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Cost balancing: Brand leaders disclose top tips

Cost balancing: Brand leaders disclose top tips

Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top Hospitality, offered their secrets to conquering operational costs.

Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

Sub Station II, Chicken Salad Chick, Pizza Inn franchisees: Tech buy-in demands time, trust

Franchisors who want franchisees to invest in tech tools, like mobile ordering and menu boards, would do well to remember that it pays to put yourself in their shoes if you want them to walk the road into future technologies with you.

What the AR burger waiting in the wings could mean for QSRs

What the AR burger waiting in the wings could mean for QSRs

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.

3 game-changing digital menu board decisions for QSR leaders

3 game-changing digital menu board decisions for QSR leaders

Digital menu boards can be marketing dynamite for a well-run QSR, but only if leadership makes wise decisions around these 3 key components of the system chosen for their brands.

Subway and Dairy Queen share digital signage lessons

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

McDonald's shares menu board lessons

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Restaurant kiosks serve up multiple demographics

Restaurant kiosks serve up multiple demographics

QSR kiosks are all the rage these days, especially with McDonald's and other QSR giants jumping on the trend. Restaurant kiosks are now drawing in every demographic at a faster rate due to their ability to boost customer experience.

McDonald's brings virtual reality to light

McDonald's brings virtual reality to light

McDonald's just completed a makeover of a Singapore location and it is using virtual reality kiosks to show off all its improvements.

Are McDonald's kiosks the ideal solution?

Are McDonald's kiosks the ideal solution?

Since the launch of McDonald's kiosks, the QSR business has been enthusiastic about the possibilities of indoor kiosks. But every opportunity presents its own array of challenges.

McDonald's beats the heat with heat-sensitive McFlurry vending kiosk

McDonald's beats the heat with heat-sensitive McFlurry vending kiosk

When temperatures soared to record highs in Amsterdam, residents were rewarded with free McFlurries from a vending kiosk.

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