3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Employee bullying claims can bury your business

It can happen under the surface of face-to-face employee interactions, but it's still brutal and even can end up in a lost life, particularly in the stressful fast food environment. It's bullying. It's increasing. And it can bury your business. So, what has your company done to protect employees and the brand itself?

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

QSRs find indoor kiosks improve customer experience, deployments accelerate

Self-serve kiosks help consumers order and pay for meals faster, reducing wait times and allowing QSRs to serve more customers faster. As a result, national QSR chains are speeding up self-serve kiosk deployments.

Wendy's twitter-mania: Is brand 'character assassination' a dead end?

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .

Mobile Vending University helps prepare food truck owners

Mobile Vending University provides a certified course in operating a food truck in Pasco, Washington. The attendees are taught by subject matter experts in all aspects of operating a food truck.

Required restaurant allergen training: Wave of the future?

Many jurisdictions nationally may not yet have regulations mandating how restaurants can best keep customers free from allergens and other food safety threats. But restaurateurs should open their eyes to the fact that this type of on-staff expertise is fast becoming a business necessity.

Restaurants dish out savings to soothe the stressed tax filer

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

How technology can improve ROI of maintaining foodservice equipment

Foodservice equipment has long required multiple distribution levels. Managing equipment information on such equipment places a heavy burden on all players in the supply chain. New technology offers options to reduce data management.

Capturing today's diners? A lot of it is still about 'the money'

Even with the surprises that the AlixPartners diners' preferences poll has shown this week, in many ways it still all comes down to the fact that customers want it all and they want it as cheap as they can get it.

Is your restaurant the winner of the 'Perfect Pitch?'

We are accepting entries for our third annual competition, The Perfect Pitch — aimed at owners of new fast casual concepts looking to pitch their brands to a room of potential investors and franchisees at the Summit. Nominations close June 2.

Free webinar: Is your franchise marketing strategy hurting or harming your brand?

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best practices, join us for this free webinar, "Harnessing the power of a centralized franchise marketing strategy."

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

3 ways technology can lower food costs

With timely insights, restaurants can optimize processes, make better decisions, and save time and money

Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews

A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a central theme at the Restaurant Franchising and Innovation Summit.

How fast food can be good food: London's LEON co-founder shares strategy for success

LEON CEO John Vincent, who will keynote the Restaurant Franchising and Innovation Summit being held July 18-20 in London, talks with FastCasual about how he set out to "create fast food as it would be served in heaven."

ICX Summit: Neuroscience, millennials and measuring customer experience

The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment

Carl's and Hardee's event 'blows up' the 'bad ol' days'

In a literal attempt to blow the bikinis-and-burgers image of Carl's Jr. and Hardee's out of consumers' minds, CKE Restaurants is inviting the world to the "total destruction of old ad campaign relics" in an event labeled simply, "The Purge." The demolition and subsequent "brand activation" will be broadcast live on the Twitch.tv website April 8.

It's spring in restaurantland and the stores are sprouting

At least four chains have announced plans for major growth initiatives, proving that expansion is the order of the day in the pizza and quick-serve sectors.

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