Burger King rolls out suggestive-sell drive-thru displays
More than 6,000 FlashRight Suggestive Sell Displays have been installed at Burger King restaurants throughout the country. According to a news release from FlashRight, the displays are designed specifically for outdoor use in the drive-thru and are placed at the point of purchase on the speaker post or confirmation order display.
FlashRight President Peter J. Monti said the displays are "inexpensive, easy to install, easy to operate and create additional revenue with a quick ROI.”
The purpose of the displays is to flash on and off to get customers' attention and then influence them to buy a shown product or take advantage of a shown offer. FlashRight said there is an average increase of 40 percent sales on products featured.
The company's design is patent pending. Promotions and product displays can be integrated with other point-of-purchase signage or used inside near menu boards.
"Results from tests have proven our displays provide a dynamic, high-impact message that significantly increases impulse purchases by customers,” Monti said in the release. "We're excited that the fast food industry is beginning to take notice of these successful results.”
The current FlashRight Suggestive Sell Displays feature red LEDs, but Monti said a yellow and full-color version will soon be available.