C-Speak: Intelligent marketing starts with data

March 9, 2017

Although a variety of technology is being used to enhance the customer experience, restaurateurs are missing a huge opportunity to learn about their customers, said Mike Lukianoff, chief analytics officer for Fishbowl. FastCasual Editor Cherryh Cansler interviewed Lukianoff in a four-part video series to learn how brands can offer an upgraded experience while also gaining valuable insights to help them market to customers.

View additional videos from the Fishbowl C-Speak series:


Mobile reaches the tipping point
Effective discounting vs. lazy marketing
Driving local competition with authenticity


Topics: Customer Service / Experience

Companies: Fishbowl


C-Speak: PDQ president using tech to get rid of the back office

C-Speak: PDQ president using tech to get rid of the back office

PDQ President Steve Erickson and David Cantu, co-founder of HotSchedules, discuss how the brand uses technology to control operations and deliver better customer service.

Sponsored by: HotSchedules

Fast Casual Top 100 winners honored at annual gala

Fast Casual Top 100 winners honored at annual gala

The 2017 Fast Casual Top 100 Movers & Shakers were honored at the annual gala.

PR guru shares tips to saving your brand from a crisis

PR guru shares tips to saving your brand from a crisis

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

Why Moe's is focused on adding tech to support delivery, catering and back-of-house functions

Bruce Schroder, president of Moe's Southwest Grill, chats about how the brand uses technology to drive sales.

Sponsored by: Hughes

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

Summit summations: Dallas event delivers Texas-sized dividends

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

BuzzFeed exec schools restaurateurs on mastering customer engagement

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Cousins Subs VP lays out growth plans

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.

Why Restaurant Franchising & Innovation Summit is taking on London

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.


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