Domino's — never one to shy away from a delivery challenge — has opted to go "old school" for its latest delivery dilemma work-around in the snowy northernmost part of Japan, Hokkaido. The chain is dispatching antlered delivery drivers this holiday season in the area to become what is quite likely to be the first pizza deliveries by reindeer.
According to a Domino's Japan news release, the chain is working with reindeer breeders in the area at the Hokkaido Delivery Integrated Research Center to train Dasher and Donner to deliver pizza, with a a full-scale rollout of the new, but retro delivery vehicles in December.
The chain said the reindeer will be tracked in real-time by a "GPS driver tracker," particularly since meteorologists have said this will be a particularly severe winter in this part of Japan. Forecasts call for extremely heavy snowfall and plummeting temperatures, which we're fairly sure reindeer would laugh at if reindeer could laugh.
The chain has said its digital orders have skyrocketed in the area, so they turned to the reindeer to save the day, much like St. Nick apparently did according to the storybooks. No information was provided about the possibility of these particular reindeer being capable of taking flight for their deliveries, but the chain's Japanese arm has said it is taking every precaution to ensure the welfare of its delivery reindeer on their snowy treks to hungry customers. For instance, the chain has said that it has worked with experts to determine the exact maximum load a reindeer can carry and how long the furry little steeds can carry such weights.
Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...
Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.
Watch this video interview with a foodservice expert to learn why so many audit programs fail and what brands should know when searching for, designing and implementing their own plans.
Jason Valentine, VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.
Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.
Sponsored by: Fishbowl
Restaurant franchises hoping to grow in the UK must embrace innovation and technology.
The president of Focus Brands sums up his views on the state of the restaurant industry.
The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.
Listening, according to the brand's head chef, Jason Henderson, has been key to the chain's re-emergence as a growing force in the restaurant industry.
Rise Biscuits Donuts director of technology discusses how the chain's use of technology is helping the brand expand.
Wendy's is plunging into the food safety issue "head" first with its new Profiles in Quality video-based campaign.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.