Nov. 28, 2016 | by S.A. Whitehead

Domino's  — never one to shy away from a delivery challenge — has opted to go "old school" for its latest delivery dilemma work-around in the snowy northernmost part of Japan, Hokkaido. The chain is dispatching antlered delivery drivers this holiday season in the area to become what is quite likely to be the first pizza deliveries by reindeer. 

According to a Domino's Japan news release, the chain is working with reindeer breeders in the area at the Hokkaido Delivery Integrated Research Center to train Dasher and Donner to deliver pizza, with a a full-scale rollout of the new, but retro delivery vehicles in December. 

The chain said the reindeer will be tracked in real-time by a "GPS driver tracker," particularly since meteorologists have said this will be a particularly severe winter in this part of Japan. Forecasts call for extremely heavy snowfall and plummeting temperatures, which we're fairly sure reindeer would laugh at if reindeer could laugh. 

The chain has said its digital orders have skyrocketed in the area, so they turned to the reindeer to save the day, much like St. Nick apparently did according to the storybooks. No information was provided about the possibility of these particular reindeer being capable of taking flight for their deliveries, but the chain's Japanese arm has said it is taking every precaution to ensure the welfare of its delivery reindeer on their snowy treks to hungry customers. For instance, the chain has said that it has worked with experts to determine the exact maximum load a reindeer can carry and how long the furry little steeds can carry such weights. 


Topics: Business Strategy and Profitability


S.A. Whitehead / Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

PR guru shares tips to saving your brand from a crisis

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

C-Speak: How Fazoli's CEO keeps dishing out growth

Carl Howard discusses how he turned a failing QSR brand into a thriving fast casual franchise and why he believes his work isn't quite yet done.

Sponsored by: Fazoli's

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

Welbilt: Bringing innovation to the table

Restaurant operators obviously have a variety of challenges when it comes to running a successful business.

Sponsored by: Welbilt

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety challenges.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Focus Brands president: 'Restaurant business is complicated'

The president of Focus Brands sums up his views on the state of the restaurant industry.

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.

19 quarters and counting: How Captain D's keeps increasing sales

Listening, according to the brand's head chef, Jason Henderson, has been key to the chain's re-emergence as a growing force in the restaurant industry.


Related Content


Latest Content

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES