5 Ways a Mystery Shopper Program Can Improve the Guest Experience

5 Ways a Mystery Shopper Program Can Improve the Guest ExperiencePublication Type:
White Paper

Published / Updated:

Most restaurant operators are familiar with the concept of a mystery shopper; people who visit a restaurant and fill out a report based on their experience. It’s a concept that’s been around nearly as long as the restaurant business itself. But while most hospitality businesses are aware of what a mystery shopper is, they aren’t aware of the benefits a comprehensive program can provide. This whitepaper, sponsored by 360 Intel, details five ways a mystery shopper program can be used to improve the guest experience, thus ultimately leading to increased sales and higher profits. 



360 Intel

360 Intel has been the brand experience management company of choice for restaurant leaders for almost 20 years. Through mystery shopping and customer survey programs, we help you objectively measure, monitor and grow your brand with strategic and actionable solutions through experiential data and analytics.

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