5 Ways a Mystery Shopper Program Can Improve the Guest Experience
Most restaurant operators are familiar with the concept of a mystery shopper; people who visit a restaurant and fill out a report based on their experience. It’s a concept that’s been around nearly as long as the restaurant business itself. But while most hospitality businesses are aware of what a mystery shopper is, they aren’t aware of the benefits a comprehensive program can provide. This whitepaper, sponsored by Goodwin Hospitality, details five ways a mystery shopper program can be used to improve the guest experience, thus ultimately leading to increased sales and higher profits.