- The basics
- Commercial vs. consumer
- Screen makeup
- Operating in harsh environments
- Outdoor LCD displays
- Staying bright
- Keeping it cool
- Conforming to protect
- Screen sizes continue to grow
- Older technology offers new opportunities
- Connectivity, media players and software solutions
- Is the media player a vanishing breed?
- The software
- Trends taking hold
- Walls of wonder
- The interactive experience
- The interactive mirror
- On the horizon
- Interactivity and targeted advertising
- The last word
Digital signage continues to prove itself as one of the most effective and eye-catching communications mediums on the market. Spend time with any marketing professional and it’s easy to feel the excitement generated around digital technology. The enthusiasm is electric. Convinced by the vibrant colors and sharp resolution that a digital display provides, CEOs are ready to deploy
dozens of displays under their company’s banners.
But before signing on the dotted line and rolling out the cash, it’s important to understand exactly what digital signage is and how it works. What kind of display will best meet the deployment needs? How will digital technology change in the next five, 10 or 20 years? What about terminology — what is the language of digital technology?
Digital signage is a big business for companies in a variety of sectors, and is only expected to get bigger. According to research firm Markets and Markets, the total digital signage market is expected to reach $23.76 billion by 2020 from $14.63 billion today, increasing at a compound annual growth rate of 8.18 percent between 2015 and 2020.
Helping to drive that growth is increasing investment by companies for the development of digital signage solutions and growing acceptance from government, combined with the reduction of waste and shipping costs from the elimination of printed static signage and the saving of energy from increasingly efficient signage.
But far too many users of digital signage launch a huge project without having a firm grasp on the basics. More often than not, these misguided efforts wind up costing them lots in terms of sunk cost. Others overlook the power and flexibility of digital technology, using it as merely an electronic poster board and failing to make use of its interactive capability.
In this guide, we take a look at some of the basics of digital signage as well as the up-and-coming trends, wrapping up with a look at what’s on the horizon.
We’d like to thank LG Electronics Inc., whose kind sponsorship of this guide enables us to bring it to you at no cost.