Driving Traffic with LTOs
As we learned from 6 Steps for Insights-Driven Menu Innovation, developing new menu items isn’t a result of blind luck. The same can be said about winning with limited-time offers. They need to have a well-thought-out system of best practices for determining a standout menu item; the perfect launch timing and marketing promotions; and success measurements. Let’s delve into the DNA of an LTO to determine best practices.