The technologies at work in today’s retail point-of-sale (POS) environment capture more – and more valuable – customer data than ever before, allowing retailers to provide seamless and highly personalised shopping experiences.
From interactive surveys and activities offered at in-store kiosks to opt-in loyalty programmes at the checkout register, intelligent POS computing systems create compelling benefits for retailers and customers alike. Instant access to payment and shipping information enables faster, more accurate service. Details about a shopper’s age, interests, purchase history, and other characteristics help the business personalise its marketing to build a stronger emotional connection with each customer.
Learn more from this white paper from HP.