Loyalty Research Report Restaurant
CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, credit card, retail and others. Those cross-industry research results can be accessed here.
This report is a subset of the of the larger research, and focuses on 644 consumers who belong to restaurant loyalty programs. We asked consumers about their frustrations associated with restaurant loyalty programs, how they would like to engage with loyalty programs, and changes they would like to see.