The Future of Digital Signage and Advertising
Digital Signage and advertising play an essential role in effecting brand loyalty. Learn how four key trends are contributing.
1. Self-service/self-ordering via kiosk: Quick-service restaurants will place a heavier focus on self-ordering at a digital kiosk helping to simplify the ordering process.
2. Mobile hotspots: A surefire way to lure in customers is offering free Wi-Fi – with a catch, of course: A customer has to opt in, giving a business the opportunity to show them a 30-second video on the brand’s offerings.
3. Simplification: Less can be more when dealing with digital menu boards. Many quick-service restaurants are moving to more simplified menus in order to make their digital menu boards more effective.
4. Data-driven technologies: Analytics will continue to play a part in quick-service restaurants as they fine-tune the timing of their promotions and advertising to target certain demographics through digital advertising campaigns to help increase sales.