Chapter 1 Primary Uses of Digital Signage
Arrivals, departures and scheduling
Penn Station digital signage network goes live
Chapter 2 Beyond the Basics
Ad revenue generation
Blowin' in the wind: Stockholm subway digital signage reacts to passing trains
Chapter 3 Using the Right Technology
Chapter 4 On the Horizon
Mobile phone integration
Digital signage passport kiosks land at Houston airport
Digital signage has become part of the transportation industry as easily and as seamlessly as the check-in kiosk. At the airport, digital signage informs us of arrival and departure times, directs us to the proper gate and provides news and weather information about the local area. On the plane, seatback screens keep us entertained while in flight.
Digital signage on taxis promotes local attractions, and screens in subway stations and at bus stops alert us to impending arrivals. Even at service stations digital screens on gas pumps help pass the time, and occasionally distract us while the pump continues to run.
As travelers have made digital signage an integral part of their journeys, those screens have opened up a host of new business opportunities. Fliers can choose from a number of entertainment options, and those subway and bus terminal screens carry a variety of messaging that can generate additional revenue.
And in a service disruption - or worse, a crisis situation - those screens can carry information that can minimize traveler confusion and help ensure safety.
In this guide, we will look at ways the transportation industry is using digital signage to make the experience easier for its customers, and will cover some of the technology that digital signage companies are designing to capitalize on those opportunities.