[LIVE WEBINAR] How Dunkin' Keeps Us Running Back For More

[LIVE WEBINAR] How Dunkin' Keeps Us Running Back For MorePublication Type:
Webinar

Published / Updated:
Date: October 02, 2018 | Time: 2:00 PM EST | Duration: 60 Minutes

Dunkin’s goal is to keep America runnin’ and the DD perks program plays a key role in that mission. With special offers and rewards, a convenient app experience, ordering on the go and mobile payment why wouldn’t you sign up? 
 
We decided to do a little research of our own with a focus on the DD perks program from a consumer perspective. We then analyzed our findings to determine what Dunkin is getting right and areas they could improve on.

In this webinar we will cover:
  • The DD Perks customer experience
  • An overview of the program and how it stacks up against program design best practices 
  • How Dunkin' ensures they reach the widest audience possible 
  • Their segmentation strategy and how they aim to treat each guest as an individual 
  • Key ways they change guest behavior 

Be sure to join us for this industry review, we guarantee you will take away at least one new idea that you can implement at your own brand. 

Seats are limited so be sure to register today. 

 
Disclaimer: Paytronix is not affiliated with Dunkin, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

 

Meet the panelists

Terri Burton
Content Marketing Lead
Paytronix 

Terri leads the content marketing team at Paytronix. A restaurant software veteran, Terri joined the company in March 2015 and was responsible for major account sales in the North East before moving over to marketing in the Spring of 2018.

Shelly Whitehead
Editor, QSRweb.com and PizzaMarketplace.com
Networld Media Group

Multimedia journalist, S.A. Whitehead, has 30-plus years of experience uncovering the treasures hidden inside the stories of the world's businesses and the people who've built them.

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