Food & Beverage

How's your restaurant's cookie supply chain?

How's your cookie jar? Might want to look as you might be running a little low.

Cookies: Hot COVID-era commodities. (iStock)

December 11, 2020 by S.A. Whitehead — Food Editor, Net World Media Group

If your restaurant offers cookies and your sales are following the trendlines of the rest of the nation, you are probably already looking into alternative ways to get customers their cookie fixes. It seems the discomforts of COVID-19 has turned us into a nation of Cookie Monsters, according to the trendwatchers at consumer insights company, Topdata.

Gleaned from an analysis of cookie-related online and offline visits, Topdata revealed that Americans' appetites for those little globs of gastronomic pleasure has risen 25% during the pandemic, according to a news release. Those findings also sync with Topdata's results from a 1,000-person survey around cookie-love that showed not only that 95% of Americans ate a cookie at least every month, but also that one in five of us admitted to consuming more than three cookies daily on average.

Other interesting findings included the fact that the Northwest U.S. appears to have "cookie-itis" in its most extreme form, with the top ranking cookie-addicted state being Utah, followed closely by Idaho and Oregon. Perhaps surprisingly, many of the southern states showed the lowest appetite for what Brits call "biscuits," with Louisiana — home of pralines, no less — ranking last for cookie consumption, only slightly bested by South Carolina, Florida, Georgia, Mississippi and Texas just above Louisiana for states with the least cookie consumption.

Finally, favorites by region in the cookie kingdom, were Maine, which had the greatest devotion to chocolate chip cookies among the states, while Alaska was sweetest on sugar cookies and peanut butter cookies were most OK in Oklahoma.

Food & Beverage

About S.A. Whitehead

Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.