The Future of Digital Signage and Advertising

The Future of Digital Signage and Advertising

A quick-service restaurant can enhance customer engagement, increase sales and boost its brand image by focusing marketing efforts on four trends in digital signage and advertising: self-service kiosks, free Wi-Fi via mobile hotspots, simplified digital menu boards and implementing data-driven technology.

Type: White Paper

Sponsor: NEC Display Solutions


The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

In this guide, you’ll discover the secret sauce to creating and sending effective promotions including important research, the most effective channels to reach customers, top-notch promotion writing tips, tactics, the best days and frequency to send promotions, and a slew of pre-written promotions, just for you. Let’s dive in!

Type: Guide

Sponsor: FiveStars Loyalty


[WEBINAR] From pushcart to powerhouse: How loyalty helped fuel The Halal Guys’ growth

[WEBINAR] From pushcart to powerhouse: How loyalty helped fuel The Halal Guys’ growth

Andrew Eck, the Director of Marketing at The Halal Guys, and Stephen Stone, Marketing Manager for Paytronix Systems, discuss the importance of creating a culture that embraces technology and innovation to increase brand awareness and improve the overall customer experience. Download this presentation now!

Type: Webinar

Sponsor: Paytronix Systems, Inc.


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FEATURES


Which food news stories changed QSR customer behavior most this year?

Which food news stories changed QSR customer behavior most this year?

What were the top food news stories of the year and why should restaurateurs pay attention?

Hu Hot, Freshii, Mooyah social media managers: 'It's a hard-knock life'

Hu Hot, Freshii, Mooyah social media managers: 'It's a hard-knock life'

Social media management may be this century's true school of hard knocks, but those who oversee this task at three well-known brands say it's essential to check your emotions at the virtual door.

Hopdoddy, restaurant designers discuss the ROI of redesign

Hopdoddy, restaurant designers discuss the ROI of redesign

Great restaurant design can yield tremendous return on investment if you and your design team really understand how to tell your story, prioritize your spend and even break a few rules.

Mrs. Winner's on 'zigging' while the industry 'zags'

Mrs. Winner's on 'zigging' while the industry 'zags'

The fried chicken brand finds success by staying true to its roots: gravy and fried chicken.

Balance Grill, CoreLife, I Love Bacon execs on innovation that works ... and doesn't

Balance Grill, CoreLife, I Love Bacon execs on innovation that works ... and doesn't

A panel of restaurant leaders shared some of their best and worst innovations with fellow restaurateurs at the Fast Casual Executive Summit in Nashville.

Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag.

Blaze, Beefsteak, McAlisters chefs offer innovation ideas QSRs can sink their teeth into

Blaze, Beefsteak, McAlisters chefs offer innovation ideas QSRs can sink their teeth into

Menu development is a team effort consisting of culinary, financial and logistics input. A balance is needed for a menu item to succeed.

Mayhem alert: KFC's main marketing mind headlines Restaurant Franchising and Innovation Summit

Mayhem alert: KFC's main marketing mind headlines Restaurant Franchising and Innovation Summit

Take a trip to marketing's wild side in April, when KFC Advertising Director George Felix headlines the Restaurant Franchising & Innovation Summit in the Derby City just a few weeks before the Run for the Roses.

Tis the season to LTO: Food safety cautions you should know

Tis the season to LTO: Food safety cautions you should know

These last two months of the year always bring great opportunities for limited-time offers that can not only bring in regulars, but attract new customers for the whole year to come. These new temporary offerings not only keep the brand fresh and top of mind in your community, but drive sales and create a little customer excitement.

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

QSR operators can take home some great ideas on effective data use from three fast casual brands who shared thoughts on the subject at the Fast Casual Executive Summit in Nashville late last month.

Young, cash-savvy, dine-out divas: QSR keys to unlock Gen Z

Young, cash-savvy, dine-out divas: QSR keys to unlock Gen Z

More than 75 percent of this 18-to-35 age group spend most of their money on food, a new survey finds. Here are four keys to capturing their hearts and stomachs.

Is all that convenience crushing your customer experience?

Is all that convenience crushing your customer experience?

Just like diners, restaurateurs and all humans are social creatures, with strong inborn biological and neurological needs to interact. In fact, "Braving the Wilderness" author, Brene Brown explained that loneliness is as powerful a force as hunger or thirst.

Millennials: 'Give us big discounts, cut the small talk'

Millennials: 'Give us big discounts, cut the small talk'

One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

3 ways your marketing actually deters digital orders

3 ways your marketing actually deters digital orders

Three things to keep in mind when making marketing plans that won't turn-off digital orders.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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