[WEBINAR] From pushcart to powerhouse: How loyalty helped fuel The Halal Guys’ growth

Andrew Eck, the Director of Marketing at The Halal Guys, and Stephen Stone, Marketing Manager for Paytronix Systems, discuss the importance of creating a culture that embraces technology and innovation to increase brand awareness and improve the overall customer experience. Download this presentation now!

Type: Webinar

Sponsor: Paytronix Systems, Inc.




Appy Meals - Bouncepads in McDonald's

Bouncepad helped McDonald’s introduce tablet technology to its ‘Spirit of Family’ restaurant design, enhancing the overall sense of enjoyment.

Type: Case Study

Sponsor: Bouncepad




The Ultimate Customer Promotions Guide - How to create a promotion that delights customers and spike sales

In this guide, you’ll discover the secret sauce to creating and sending effective promotions including important research, the most effective channels to reach customers, top-notch promotion writing tips, tactics, the best days and frequency to send promotions, and a slew of pre-written promotions, just for you. Let’s dive in!

Type: Guide

Sponsor: FiveStars Loyalty


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FEATURES


Study shows 'anytime eaters' here to stay: Are you ready?

The anytime eater is upon us and many chains have found that feeding "the new normal" requires a shift away from traditional meal packaging, both in portion size and time of day and lots of other issues worth considering now to capitalize on the trend in the future.

Show and tell: Coolgreens demonstrates how 'picturing' community health can be profitable

Oklahoma-based Coolgreens defines itself through community health, and as the chain expands, it will spread that idea in a very visual way.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Domino's moo-ves in to milk some action from 'Cow Appreciation' events

What do you do when a competitor has a really good annual promotion that they thought of first? If you're Domino's, you apparently tell the competition to "moo-ve" over. Such is the case today, as Domino's QSR competitor Chick-fil-A celebrates...

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

Diners dump buckets full of criticism on KFC's 'robotic' colonel

Ok, just going to tell you right off, fair reader, that though I am a journalist and pledged to stay fervently objective, I've decided to go a bit subjective on the matter of KFC's new National Fried Chicken promotion around...

Free smartphones, campground delivery among pizza promos for Independence Day

Independence Day weekend beckons, and some have clearly pulled out all the wheel chocks to pull in new and returning customers.

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 13 webinar.

Surprise! Readiness tips for times when bad news lands on your doorstep

On any day of the week, any brand in the world can get sucked into the vortex of a negative news event. Read on for tips from a PR veteran and longtime journalist on preparing for and responding to such events to "control the bleeding."

McDonald’s clarifies: No plans to replace workers with kiosks

Cowen & Co. upgraded McDonald's outlook based on the chain's technology upgrades, including self-order kiosks. The company has been deploying kiosks globally for a decade but has not used them to replace workers.

Harken restaurateurs: Are you ready for the 'Day of the Dad?'

Read on to find out why that fancy cocktail and offbeat entree will do your brand no favors on Father's Day.

Play ball! Make local sports sponsorships work brand magic

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

From venison to pork belly to liger shakes: Is Arby's the trendiest QSR?

As further proof that any restaurateur today needs also to be a bit of a pop culture freak, Arby's joined the so-called "unicorn food" trend this week with its take on multi-colored mythical creatures — the liger shake. What, you...

A gamut of great ways to make diners 'swoon' in June

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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