The Future of Digital Signage and Advertising

A quick-service restaurant can enhance customer engagement, increase sales and boost its brand image by focusing marketing efforts on four trends in digital signage and advertising: self-service kiosks, free Wi-Fi via mobile hotspots, simplified digital menu boards and implementing data-driven technology.

Type: White Paper

Sponsor: NEC Display Solutions




[WEBINAR] From pushcart to powerhouse: How loyalty helped fuel The Halal Guys’ growth

Andrew Eck, the Director of Marketing at The Halal Guys, and Stephen Stone, Marketing Manager for Paytronix Systems, discuss the importance of creating a culture that embraces technology and innovation to increase brand awareness and improve the overall customer experience. Download this presentation now!

Type: Webinar

Sponsor: Paytronix Systems, Inc.




CMO's Path to Omnichannel Marketing: The Future of Enterprise Engagement

Omnichannel engagement will play a huge part in the next ten years in how marketers reach both customers and prospects. As beacons, wearables, and IoT gain popularity, marketers will face greater challenges in understanding their end-to-end journeys and driving conversions.

Type: White Paper

Sponsor: RedPoint Global Inc.


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FEATURES


3 ways your marketing actually deters digital orders

Three things to keep in mind when making marketing plans that won't turn-off digital orders.

'Fall'-ing in love again: QSRs roll out offerings to roll in diners

Trees may shed plenty every fall, but QSR menus do not. Rather, many brands have been adding on like crazy this fall with innovative offerings, both LTO and permanent.

5 Golden Rules of a Digital Signage Installation

With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.

Krystal proves hurricane response plans help

Many QSR chains lack hurricane response plans, citing the unique challenge that each storm presents. Not so though for Krystal, whose thorough hurricane pre-planning helped the chain and surrounding communities recover more quickly.

Key QSR delivery take-outs from wider world of retail ecommerce

The growth of third-party delivery services both threatens and provides opportunities for the dramatically changing QSR industry. But the good news is that ecommerce and the larger retail industry have already blazed a trail filled with key teachings.

The 8 great pieces to mega money-making mobile ordering apps: Part 2

Today's report dives deeper into the critical necessity of making whatever you choose for a mobile ordering and delivery solution connected at every point to your loyalty efforts and tech.

Why that digital ordering app isn't profitable: part 1 of 2

Restaurateurs must ensure that online ordering helps both the customer and the brand, in terms of profitability and the following will give you some actions to take to get the most out of what digital ordering offers.

7-Eleven launches fresh meals to compete with QSRs

7-Eleven is aiming squarely at the restaurant industry with a line of prepared foods to go in its sprawling network of northern Texas stores. Even the news release describing the 15 offerings made it clear that the group's focus is set directly on those increasingly home-bound millennial restaurant customers.

White Castle’s 'Crave Mobiles' racking up more miles

White Castle food trucks have allowed the company to extend its presence in markets that aren't as well served by its brick and mortar restaurants, helping to bolster the company brand nationwide.

South Philly QSR sends 'a certain unnamed chicken brand' a message

Confidently cocky QSR South Philly Cheesesteaks & Fries said today that its crispy chicken sandwich — now formerly known as the Chick Philly — will indeed remain on its menu, the company said in a press statement, "despite a legal...

Playing chicken: Church's giveth and Chick-fil-A taketh away

On the heels of Chick-fil-A's announcement that its much beloved chicken salad sandwich will be dropped from the menu nationally on Sept. 30, competitor Church's chicken has stepped in to add more choices for its customers.

Bless Wendy's little oxymoronic heart for new 'giant junior' burger

It had to happen. In this day of "fake news" and "alternate facts," we all just kind of knew restaurant chains would not be far behind.

Study shows 'anytime eaters' here to stay: Are you ready?

The anytime eater is upon us and many chains have found that feeding "the new normal" requires a shift away from traditional meal packaging, both in portion size and time of day and lots of other issues worth considering now to capitalize on the trend in the future.

Show and tell: Coolgreens demonstrates how 'picturing' community health can be profitable

Oklahoma-based Coolgreens defines itself through community health, and as the chain expands, it will spread that idea in a very visual way.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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