[LIVE WEBINAR] From pushcart to powerhouse: How loyalty helped fuel The Halal Guys’ growth

Date: July 13, 2017 | Time: 2:00 PM EST | Duration: 1 Hour Join us for a live webinar with The Halal Guys and Paytronix Systems as we discuss how loyalty programs can help fuel your brand's growth. Register now!

Type: Webinar

Sponsor: Paytronix Systems, Inc.




Case Study: Port of Subs

Seeing opportunities for growth and with their continued dedication to providing better services for their franchisees, Port of Subs® turned to Dine Engine® to take their pre-existing online ordering solution from “one size fits all” to one that catered to their brand and was ready to keep up with their growth strategies

Type: Case Study

Sponsor: DineEngine




Appy Meals - Bouncepads in McDonald's

Bouncepad helped McDonald’s introduce tablet technology to its ‘Spirit of Family’ restaurant design, enhancing the overall sense of enjoyment.

Type: Case Study

Sponsor: Bouncepad


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FEATURES


Harken restaurateurs: Are you ready for the 'Day of the Dad?'

Read on to find out why that fancy cocktail and offbeat entree will do your brand no favors on Father's Day.

Play ball! Make local sports sponsorships work brand magic

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

From venison to pork belly to liger shakes: Is Arby's the trendiest QSR?

As further proof that any restaurateur today needs also to be a bit of a pop culture freak, Arby's joined the so-called "unicorn food" trend this week with its take on multi-colored mythical creatures — the liger shake. What, you...

A gamut of great ways to make diners 'swoon' in June

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...

The CIO-CMO partnership: The path to digital ordering dynamism

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run on the inside, as well as those responsible with how all that technology appears to and engages with the customer.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

Carolinas' Shuckin' Shack finds recycling shells sells

Oyster restaurants are at the forefront of a shell-recycling movement that not only may again make Chesapeake Bay a hotbed of oyster activity but also serves as a pretty good marketing tool.

Future franchisees are watching: What do they see in you?

Three restaurant industry leaders talk about branding strategy when it comes to the essential task of drawing franchisees in for business.

3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

Wendy's twitter-mania: Is brand 'character assassination' a dead end?

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .

Restaurants dish out savings to soothe the stressed tax filer

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

Free webinar: Is your franchise marketing strategy hurting or harming your brand?

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best practices, join us for this free webinar, "Harnessing the power of a centralized franchise marketing strategy."

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews

A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a central theme at the Restaurant Franchising and Innovation Summit.

Carl's and Hardee's event 'blows up' the 'bad ol' days'

In a literal attempt to blow the bikinis-and-burgers image of Carl's Jr. and Hardee's out of consumers' minds, CKE Restaurants is inviting the world to the "total destruction of old ad campaign relics" in an event labeled simply, "The Purge." The demolition and subsequent "brand activation" will be broadcast live on the Twitch.tv website April 8.

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Attract more customers to your restaurant. Discover marketing ideas and tips to help your brand be top of mind the next time someone gets hungry.

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