Loyalty Research Report Restaurant

Loyalty Research Report Restaurant

CodeBroker surveyed 1,287 consumers who are members of loyalty programs in a range of industries, including travel, credit card, retail and others. Those cross-industry research results can be accessed here.

Type: White Paper

Sponsor: CodeBroker


How to Guarantee Flawless Execution for Successful LTOs

How to Guarantee Flawless Execution for Successful LTOs

With limited time offers (LTOs) gaining popularity, it is vital that restaurants ensure consistent delivery across all of their locations. Dive into this eBook and discover the three keys to a successful LTO launch.

Type: eBook

Sponsor: Inkling


Best Practices for Increasing Text Marketing List Opt-ins and Mobile Coupon Redemption

Best Practices for Increasing Text Marketing List Opt-ins and Mobile Coupon Redemption

Text marketing and mobile coupons are a great way for retailers to drive traffic and increase sales. Here are some ways to optimize those efforts.

Type: White Paper

Sponsor: CodeBroker


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FEATURES


Kiosks, digital signage: Issues, but benefits worth it

Kiosks, digital signage: Issues, but benefits worth it

Global food service operator, Sodexo, and travel plaza operator, Love's, told an audience at the recent Dallas ICX Summit that even though there are challenges to deploying kiosks and digital signage today, the benefits of these technologies are worth the trouble. QSRs can no doubt relate to many of the issues discussed in this hour-long session.

Survey finds Gen Zers, families lead the restaurant spend race

Survey finds Gen Zers, families lead the restaurant spend race

A study reveals three ways for restaurant brands to increase sales.

Gen Z travelers pick dining out over partying: What it means for QSRs

Gen Z travelers pick dining out over partying: What it means for QSRs

College-age consumers are not that wild about partying when they are traveling, the top "thing to do" for Gen Z. In fact, when traveling these young adults pick eating out as their No. 1 activity, ahead of partying, which came in at No. 6.

8 important reasons QSR leaders need a kiosk strategy

8 important reasons QSR leaders need a kiosk strategy

A good deal of data suggests kiosks help boost QSR business, so it makes sense to develop a kiosk strategy for your quick-serve brand, if you haven't already, because of the benefits you'll learn more about in this article.

Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins business study reveals ways to amp up promos

Johns Hopkins University's Carey Business School has released a study showing that restaurants and other retailers can employ specific actions to get the most bang out of their marketing bucks from so-called "conditional sales promotions."

KFC UK's lighter ways: The big chicken 'pivots' as QSR world watches

KFC UK's lighter ways: The big chicken 'pivots' as QSR world watches

KFC in U.K. and Ireland is vowing to slash one-fifth of the calories from its menu in less than seven years. A monumental move, to be sure, and one that all QSR leaders will watch closely for what could be the next big direction the fast food industry takes.

Webinar: How to give your brand an online makeover

Webinar: How to give your brand an online makeover

A free, hour-long webinar focuses on the intricacies and benefits of giving your brand's online presence a "makeover."

Really want to know what customers think? Make it easy for them to tell you

Really want to know what customers think? Make it easy for them to tell you

Rather than putting your effort into survey methods that customers likely won't notice, use new technology to increase response volume and feedback value in real time.

Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

Growth is a great thing in the restaurant business, but if it's based on a franchising model, it's also a stressful thing, particularly for your marketing team that is working hard to keep everybody on the same "virtual" page.

Manage your QSR's multi-channel future now or pay later

Manage your QSR's multi-channel future now or pay later

QSR mobile strategy is still undergoing growing pains since QSRs — which traditionally had just the two channels of in-restaurant and drive-thru ordering to deal with — now have new layers of complication from mobile app orders.  That channel brings value, but also warrants extra planning, monitoring and managing for a winning strategy.

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's Restaurant Franchising & Innovation Summit in Louisville.

Research proves connecting digitally = thinking generationally

Research proves connecting digitally = thinking generationally

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and talk to them in their "language."

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing & mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions & incremental revenue – for short-term promos & longer-term mobile marketing initiatives.

“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

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CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons.


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