Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.
The potential dangers restaurateurs face by mixing their personal beliefs in connection with their businesses was made abundantly clear this week when Jefferson Starship lead singer, Grace Slick, quite literally pulled a quick one on Chick-fil-A.
Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s love and affection. Check out some of this year's promotions.
Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.
The time may never be more ripe for 118-year-old Yoshinoya to hit a growth spurt in the U.S. The brand's U.S. CEO offers insight into what's coming as the Japanese-based beef bowl chain begins rebranding on American soil.
The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by allowing customers to exchange all their fast food gift cards for a free chef-designed...
Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.
As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.
The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.
We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything from online ordering systems to self-monitoring ovens, and even a burger-making robot. Here is a three-step process to help choose which technology is right for a growing business.
McDonald's took one giant leap into its digital future this week, saying it's switching to self-serve order stations and table delivery for all U.S. in-restaurant dining, and will soon roll out a new mobile order and pay system for the drive-thru.
Chick-fil-A this week launched a new website that stakes the chain's all-important online future on the potential promotional benefits of content marketing, or what is sometimes referred to as brand journalism.
By Stuart Armstrong/ ComQi Group President When it comes to selecting a digital signage system and software for your food service operation, some features really should not be compromised. The fact is that every restaurant is different and has some...