A well-designed, innovative loyalty program can help you surprise and delight your customers with engaging and rewarding experiences. Technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities. To jumpstart your efforts, here are five concrete ideas.
Piada came to Chepri with the need for a complete rebuild of their existing site; including the implementation and integration of a new online ordering system. Chepris custom solution led to dramatic results.
Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.
There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .
How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best practices, join us for this free webinar, "Harnessing the power of a centralized franchise marketing strategy."
A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a central theme at the Restaurant Franchising and Innovation Summit.
In a literal attempt to blow the bikinis-and-burgers image of Carl's Jr. and Hardee's out of consumers' minds, CKE Restaurants is inviting the world to the "total destruction of old ad campaign relics" in an event labeled simply, "The Purge." The demolition and subsequent "brand activation" will be broadcast live on the Twitch.tv website April 8.
Hot Heads Burritos founder, Ray Wiley, is on a roll again, this time with a fast pizza concept, called Rapid Fired. The chain has taken a regional approach to franchise growth, centered around Dayton, Ohio, which has turned out to be just the right place for a 180-second pizza place to call home.
The potential dangers restaurateurs face by mixing their personal beliefs in connection with their businesses was made abundantly clear this week when Jefferson Starship lead singer, Grace Slick, quite literally pulled a quick one on Chick-fil-A.
Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s love and affection. Check out some of this year's promotions.
Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.
The time may never be more ripe for 118-year-old Yoshinoya to hit a growth spurt in the U.S. The brand's U.S. CEO offers insight into what's coming as the Japanese-based beef bowl chain begins rebranding on American soil.
The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by allowing customers to exchange all their fast food gift cards for a free chef-designed...