KFC in U.K. and Ireland is vowing to slash one-fifth of the calories from its menu in less than seven years. A monumental move, to be sure, and one that all QSR leaders will watch closely for what could be the next big direction the fast food industry takes.
From things you never think about like hand-sanitizing restroom handles to higher-ticket tech like 3D food printers, the technological innovations that filled Chicago's McCormick Place Convention Center during the NRA show seem endless.
Many restaurants are embracing digital signage, whether due to upcoming FDA regulations or a desire to boost customer experience. Herewith, some of the top tips of those who've learned from experience how to make the road to full digital signage use as smooth as possible.
Growth is a great thing in the restaurant business, but if it's based on a franchising model, it's also a stressful thing, particularly for your marketing team that is working hard to keep everybody on the same "virtual" page.
QSR mobile strategy is still undergoing growing pains since QSRs — which traditionally had just the two channels of in-restaurant and drive-thru ordering to deal with — now have new layers of complication from mobile app orders. That channel brings value, but also warrants extra planning, monitoring and managing for a winning strategy.
Starting life on your own comes with all sorts of scary things, including spiders, in the case of one young British woman who actually ended up calling for KFC delivery so the driver could kill the spider. Could this be the start of something?
Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's Restaurant Franchising & Innovation Summit in Louisville.