5 key actions to maximize mobile email marketing

Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.

Automation: The possibilities of robo-restaurateuring - Part 3 of 3

Complete Automation in a foodservice operation is relatively rare at the moment, but that is changing almost by the day.

Reader Poll: Restaurant confrontations - are they happening more often?

The news is filled with a constant flow of incidents demonstrating the worst in human behavior often happening at the chains this website's readers oversee. It appears to be increasing, but is that the case and if so, why?

Automation: Transformative touch at the table - Part 2 of 3

Exponential improvements in foodservice technology can, not only help accelerate industry growth, but also trim the costs that have grown into a heavy layer of fat weighing down once lean and agile brands.

Automation doesn't have to be a dirty word in foodservice - Part 1 of 3

Automation has taken on the aura of a dirty word in foodservice with its potential to inflict widespread job losses, not to mention a perception of a colder, less "human" restaurant atmosphere. But it doesn't have to be.

Stay solid: Join the movement to add 'e' to Pi Day

Enough of this obscure 3.14 math stuff. Join restaurateurs everywhere to make this day about the real "pie" — the one dripping with cheese on a steamy crust.

Share-of-visit data: A real door opener for QSR success

Share-of-visit analysis provides uncanny insight into overall brand health, while giving real insight into buyers and decisions about strategy, growth and marketing.

Using technology to comply with menu-labeling legislation

There is simple and intuitive software out there that provides access to calorie counts and nutritional information at the click of a button, empowering the industry to tackle the new legislation head on.

Tech: The transformative touch at the table - Part 2 of 3

Exponential improvements in foodservice technology can, not only help accelerate industry growth, but also trim the costs that have grown into a heavy layer of fat weighing down once lean and agile brands.

Tech has power to dazzle drive-thru diners even in a 'down' market

Much of the drive-thru's draw of the drive-thru is rooted in speed and convenience. But, recent advancements in technology have created the potential for an even faster, more seamless drive-thru transaction and tech-savvy brands are reaping the rewards.

White Castle claws its way into McDonald's crab space

White Castle's took on McDonald's this week in one-page visual distillation of the term "good, healthy competition" this week.

Grace Slick to Chick-fil-A: 'Thanks for the pro-LGBTQ donation'

The potential dangers restaurateurs face by mixing their personal beliefs in connection with their businesses was made abundantly clear this week when Jefferson Starship lead singer, Grace Slick, quite literally pulled a quick one on Chick-fil-A.

4 metrics every restaurant should track

You may be running a well-structured training program for new staff in the hopes that they’ll learn quickly and become more productive, but you might be missing a critical piece in your evaluation of staff growth — the impact new staff are having on sales and profitability.

New player rolling into foodservice news universe

On April 1, a whole new foodservice business website hits the online world to cover everything about the growing food truck industry worldwide.

Are wearables the future of dining out?

Wearables in the food industry can increase in-house communication with the entire staff and elevate the customer service experience, giving you an edge over competitors in an aggressively competitive industry.

Happy Pizza Day ... particularly you, Texas, Michigan

Pizza Marketplace wishes you a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way about which towns' residents redeemed the most free Welcomemat pizza gifts over the last year when Texas and Michigan showed a special fondness for the pies.

And the bride wore … pepperoni?

Long white dress. Bouquets of exotic flowers.

Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

Seizing the media opp: Tricky, but potentially very rewarding

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.

4 Facebook factors to face down for maximum brand impact

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold, making the quality of a brand's participation in the social media venue absolutely critical to...

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