The lucky 13: Twitter features to maximize restaurant marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…

5 tips to boost customer loyalty in 2017

by Jon Siegel — CMO, ZBoxDVD

The new year is fast upon us, and with it comes new opportunities for restaurant brands to surprise and delight their customers with engaging and rewarding…

Are you accounting for those holiday gift cards correctly?

by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…

You can’t win an EEOC lawsuit, but you can prevent it

Of the 89,385 charges the EEOC reviewed in 2015, Retaliation, Race, Disability, and Sex discrimination were the most prevalent, and 28,000 charges, or 3…

5 ways restaurants can turn tech into success strategy

Restaurant chains often struggle with the technology decision-making process, but experience is clear on what works and what does not. Following are five best…

4 union organization changes restaurateurs need to know

Restaurant operators must take the time now to learn how recent union-relaterd labor rulings from the National Labor Relations Board may affect their…

All hail the diehards: Limited-service chains open Christmas

by S.A. Whitehead — Food Editor, Net World Media Group

News reporters, convenience and retail store employees, first responders and medical personnel are among that committed group of people who rarely get holidays…

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl

Trumping the restaurant industry

The founder and owner of the six-restaurant Uncle Jack's brand and former host of the Food Network's "Restaurant Stakeout" discusses how he thinks…

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant…

What to learn from DC pizza brand's fake news nightmare

by S.A. Whitehead — Food Editor, Net World Media Group

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's…

Big Mac inventor leaves invaluable lesson for restaurateurs today

by S.A. Whitehead — Food Editor, Net World Media Group

The passing of Big Mac inventor and McDonald’s longtime franchisee, Jim Delligatti, got me thinking about the value of true, two-way communication between a…

Menu Labeling: Recent clarification means law goes into effect as planned

by Betsy Craig — pres, menutrinfo.com

Yesterday when the U.S. Food and Drug Administration sent out its Clarified Statement on Compliance Date, regarding the activation on Dec. 1 of the new menu…

3 steps to choose the right technology

We all know that the amount of investment capital flowing into the food tech space has led to a virtual saturation of new restaurant technology in everything…

Is it time for restaurateurs to really talk turkey?

by S.A. Whitehead — Food Editor, Net World Media Group

Thanksgiving, when you think about it, is the celebration of eating out with friends. Why then, doesn't the restaurant industry claim it and give restaurateurs…

Restaurant tech-spectations: Are you meeting your customers' technological needs?

Check out the infographic to discover if you are meeting your customers' techy needs.

Chick-fil-A stakes its web presence on glories of brand journalism

by S.A. Whitehead — Food Editor, Net World Media Group

Chick-fil-A this week launched a new website that stakes the chain's all-important online future on the potential promotional benefits of content marketing, or…

Will the menu trends of 2017 turn to the dark side?

by S.A. Whitehead — Food Editor, Net World Media Group

Charcoal, heavy fats and lots of bubbles may not sound like they belong on 2017's list of menu trends, but the Canadian food-centric marketing consultancy…

117-year-old Japanese brand outperforms industry average

by S.A. Whitehead — Food Editor, Net World Media Group

Apparently after nearly 120 years in business, you can still learn a thing or two about the restaurant industry. At least that's been the case for Yoshinoya…

Mobile payments + loyalty programs = a millennial magnet

Entice and capture millennials and you simultaneously attract the larger overall audience. That's why restaurants need mobile payments and loyalty programs now.