Grab your animal-skin coats and head to Arby's for a grab-stick of gobbler beginning this Sunday.
August 23, 2017 by S.A. Whitehead — Food Editor, Net World Media Group
In the age of "Game of Thrones," giant smoked turkey legs were almost an inevitable next step for "We've got the meats" QSR, Arby's. Arby's has earned renown as the QSR spot for offbeat, in-your-face slabs of meat, giant turkey legs were bound to end up running into the smokers at the longtime chain.
According to a news release late Tuesday, the trademark medieval grab-sticks of gobbler in all their salty, brown-sugared glory will be available in nine regions nationwide beginning Sunday, Aug. 27. Even without a sponsorship between the chain and the tremendously trendy "Game of Thrones" series, Arby's is clearly hoping to capitalize on that phenomenon.
In fact, from the chosen locations for the LTO and their descriptions in company press materials, it's obvious that the chain is working hard to make the connection with the millions of viewers of the series. For instance, here are the press packet descriptions for two of the nine LTO locations:
The other seven cities offering the Henry VIII-style LTO next week are given similarly Game of Thrones-esque descriptions. They include: Denver; Phoenix; Seattle; Norfolk, Virginia; Omaha, Nebraska; Pittsburgh, Pennsylvania, and of course, Arby's headquarters city of Atlanta.
This, like the ravenously popular venison offerings the chain has put out in the past, is another so-called "limited-edition" offering available while "supplies last." On that note, we proclaim, "Hear ye, hear ye, yon gobbler gobblers, prepare ye for epic wait times."
Photo: iStock
Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.