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Bless Wendy's little oxymoronic heart for new 'giant junior' burger
August 30, 2017 by S.A. Whitehead — Food Editor, Net World Media Group
It had to happen. In this day of "fake news" and "alternate facts," we all just kind of knew restaurant chains would not be far behind. Alas, this week, Wendy's is introducing its new LTO, the "Giant Jr. Bacon Cheeseburger," or "Giant JBC" to its friends.
While customers might be a little confused (Perhaps wondering whether a "Giant Jr." anything is actually a medium-size item or maybe a really big bite of something really small?) the chain itself knows exactly what this taunting title means.
As Wendy's explained in a news release about the offering, the burger is "double the fresh, never-frozen beef, double the oven-baked bacon, and double the cheese," or just "double the goodness." Oh, and that never-frozen beef is only in the contiguous U.S., by the way.
Now maybe the "giant" in this "junior" really refers to the way the chain sees the deal it's offering on the item. Wendy's said the LTO is truly "'uge" (to quote our commander in chief), including the Giant Jr. Bacon Cheeseburger, four chicken nuggets, small fries and small drink for $5.
But, now again there, Wendy's, I have to ask, if it's really a "giant" junior, shouldn't those be giant-size drinks?
About S.A. Whitehead
Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.
