Blog

JJ's CEO on the 'great American hot dog joint'

April 7, 2014 by Nate Riggs — CEO / Owner, NR Media Group

In episode #034 of the Social Restaurant Podcast, I welcome Jonathan Luther Jr., co-founder, concept designer and proprietor of JJ's Red Hots, a start up hotdog joint based in the heart of Charlotte, N.C.

Jon and his father, a retired restaurant executive whose led brands, including Popeye's Chicken and Dunkin Donuts, have set out to spread the love for this classic American food, one hotdog at a time. Jon's story and passion for JJ's will resonate with all listeners.

He shares lessons and advice on conducting business with family, following your dreams and how to approach
growth.

Go ahead, turn up the speakers, click play and listen to episode #034 of the Social Restaurant Podcast.

What You'll Learn During the Interview

• How to bring a concept from one region and develop it in another.
• What the 'Veto Vote' is and Jon's advice on how restaurants can combat potential vetoes.
• The advantages of fostering a core clientele to create a brand that people want to be a part of.
• Strategies that can add to your core sale to help drive greater revenue.
• How social can bring your brand character to life.

Listen Now

• Listen on Spreaker
• Tune in on iHeart Radio
• Download the mp3

Get the Show Resources

If you'd like to download some of the reports mentioned during the podcast, visit my blog where you can find additional resources, links and other exciting nuggets that will help you build a content factory in your organization.

Like Us Facebook

If you like what you are listening to on the Social Restaurant Podcast, why not head over to our official SRP Facebook page and like is there too. Like SRP on Facebook >> Our Facebook fans will get continuously receive special insider tips, show supplemental materials and the chance to have back channel conversations with Nate, show guests and content sponsors.

Episode #034 of the Social Restaurant Podcast has been made possible through the support of our sponsors On Scene Productions, a digital storytelling and video production consultancy and NetBase Solutions, social media intelligence for multi-unit restaurant brands If you are interested in becoming a sponsor of the Social Restaurant Podcast, you can learn more here.

About Nate Riggs

---

None

Connect with Nate: