Marketing
Social media goals matter
Do you know what the goals are for your restaurant's social media posts? Can you set your key performance indicators before launching a campaign? Dylan Duke of Glewee offers some tips for understanding your goals and setting your KPIs.
May 19, 2023 by Dylan Duke — Founder and CEO, Glewee
Before a single social media post goes live, restaurant brands must step back and define their social media goals and objectives. By having well-defined goals for social media engagement, restaurant brands can ensure that their efforts are deliberate and targeted toward reaching desired outcomes. For example, a restaurant aims to increase its reach and engagement on Instagram by 20% over the next six months. In that case, they can use this benchmark as motivation when creating content or deciding which influencers to partner with.
It's also important for restaurant brands to identify key performance indicators (KPIs) when setting their social media objectives so that they can accurately measure their success in achieving them. Some examples include obtaining more shares or likes for posts, gaining new followers each month, or increasing website visits after posting content. Understanding these KPIs allows restaurants to adjust tactics accordingly, if necessary, to maximize the impact of their efforts on social media platforms.
Crafting platform-specific strategies: unlocking the power of tailored social media approaches
Each platform carries unique characteristics and user behaviors in the continuously changing social media landscape. Therefore, restaurants must know how their followers engage on each platform and tailor their content strategies accordingly. Gone are the days of employing a one-
size-fits-all approach, where identical messages are broadcasted across TikTok, Twitter and Instagram. Whether leveraging Twitter for real-time updates, showcasing stunning visuals on Instagram or creating engaging videos for TikTok, recognizing and embracing platform-specific nuances empowers brands to truly harness the power of social media and create meaningful experiences for their audience.
Use UGC creators to elevate your restaurant's social media photography and video
Restaurants can tap into the power of user-generated content (UGC) by collaborating with UGC creators. Savvy brands leverage the creativity and skills of influencers to produce UGC that becomes valuable marketing material and fuels advertising and social media campaigns. Unlike expensive professional videographers, photographers and copywriters, working with creators provides cost-effective access to high-quality content. This strategic partnership allows restaurants to maximize their marketing budget while benefiting from authentic and visually appealing content that resonates with their audience.
Using creators to generate marketing content just makes sense. UGC creators and social media influencers possess the requisite experience, equipment, and expertise to craft compelling photography and captivating short-form videos that captivate and engage respective audiences. With their inherent understanding of visual storytelling and digital platforms, these content creators demonstrate a keen ability to produce high-quality visual content. Their collective skill provides restaurant marketers with high-quality striking content at a fraction of the cost usually charged.
A side note: UGC creators and social media influencers serve distinct roles in content creation. While UGC creators focus on generating content specifically for brands to utilize and distribute, social media influencers are typically engaged to produce content for sharing with their followers. This differentiation highlights the collaborative nature of UGC creators, who work directly with brands to craft content that aligns with their marketing goals. At the same time, social media influencers leverage their influence and online presence to create and disseminate content to their dedicated audience.
Grow your restaurant's social media following with the Influence of Influencers
An influencer can significantly help a brand increase its social media followers. The influence of these professionals stretches far and wide, allowing them to reach thousands (sometimes millions) of followers with the click of a button. This gives brands unique opportunities to tap into those huge audiences and gain exposure to their products or services.
Influencers who specialize in specific industries know how best to market the product or service and know what kind of content creation will generate engagement among their followers. They also often come pre-equipped with loyal followers that trust them, which results in increased conversion rates when they promote something on behalf of a brand.
Editor's Note: Visit QSRweb next week for a list of tips from social media experts.
About Dylan Duke
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