Burger King News & Media

Burger King parent company commits to being cage-free by 2030

January 11, 2023

Restaurant Business International, parent company of Burger King, Tim Hortons and Popeyes, has committed to being 100% cage-free in 92% of global markets by…

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Burger King hires on CMO

January 11, 2023

Burger King has tapped Patrick O'Toole as chief marketing officer for Burger King U.S. and Canada.

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RBI signs master agreement to bring Popeyes, Burger King to Eastern Europe

November 30, 2022

Restaurant Brands International and McWin, a European franchisee, have signed a master agreement to bring Burger King and Popeyes to several countries in…

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Former Domino's CEO to lead Restaurant Brands International's board

November 16, 2022

Patrick Doyle, the former CEO of Domino's Pizza, has been tapped to head the board of Restaurant Brands International, according to a Wall Street Journal…

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Burger King introduces Italian Royal Crispy Chicken Sandwich

November 10, 2022

Burger King is bringing a taste of Italy to its Royal Crispy Chicken Sandwich. Beginning Nov. 14, the BK Italian Royal Crispy Chicken Sandwich will be…

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Burger King taps Acrelec kiosks to deploy Activision in-store experience

October 28, 2022

Acrelec, a provider QSR technology, will power a global promotional campaign between Burger King and Activision for the release of "Call of Duty: Modern…

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Burger King introduces Ghost Pepper Whopper

October 11, 2022

Things are getting spooky and spicy at Burger King with the introduction of the Ghost Pepper Whopper. The burger is available through the Home of the Ghosts…

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Burger King rolls out slogan as part of historic rebranding

October 7, 2022

Burger King has unveiled a tagline, "You Rule", as part of its "Reclaim the Flame" plan, announced on Sept. 9, according to a press release.

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Burger King UK acquires 266 franchised units

October 3, 2022

Burger King UK has purchased 74 restaurants from franchisees Kari Limited and Teresina Limited, according to a CityA.M. report.

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Burger King commits $400M for major brand overhaul

September 12, 2022

Burger King has released the details of a plan, dubbed "Reclaim the Flame," designed to accelerate sales growth and drive franchisee profitability. The brand…

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Burger King adds Everything Bagel Seasoning to menu

September 8, 2022

Everything bagel seasoning has become a popular flavor profile. Burger King is adding it to its menu beginning Sept. 12. Burger King has curated an…

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Burger King to expand in Poland

September 6, 2022

Burger King and McWin, a private investment firm specializing in the foodservice and food technology sectors, have inked a master franchise and development…

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How to leverage branding to increase growth

by Lisa Buckler — SVP of Growth and Partnerships |, System1

Quick-service restaurants possess some of today's most powerful branding. The right branding can greatly impact a company's potential for growth and is…

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Burger King launches plant-based chicken sandwich

August 22, 2022

Burger King has released a plant-based version of its Original Chicken Sandwich to guests in Cincinnati, Ohio. The Impossible Original Chick'n Sandwich…

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Burger King to roll out line of chicken sandwiches

August 8, 2022

Burger King is beefing up its position in the chicken wars by debuting not just one chicken sandwich but an entire line, according to a ChewBoom report. The…

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Burger King celebrates National French Fry Day with Chicken Fries

July 12, 2022

Burger King will celebrate National French Fry Day on July 13 with free Chicken fries with every $3 purchase, according to a press release.

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Burger King names new chief digital officer

July 8, 2022

Burger King has announced that Thibault Roux has been named its chief digital officer in the U.S. and Canada beginning July 18, according to a press release.

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Hidden Burger King found behind Delaware mall wall

July 5, 2022

A fully intact Burger King has been found behind a wall in a Wilmington, Delaware, mall and it's been untouched for years. The Burger King has gone viral for…

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Burger King adds to its Impossible burger line

June 24, 2022

Burger King has added two new Impossible burger offerings to its plant-based menu – the Impossible King and the Impossible Southwest Bacon Whopper, according…

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Report: Consumers still dining out despite inflation

June 20, 2022

Diners are still flocking to fast food chains despite inflation, according to a Yahoo Finance report.

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