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Inspire Brands, Inc. News & Media

Sonic sees download surge with mobile messaging pilot

April 23, 2020

Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…

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American QSR customers enter their 'blue mood'

by S.A. Whitehead — Food Editor, Net World Media Group

What do purple food, an illegal South American bean and a funky blue fungus on corn have in common? According to Technomic, they're all proven, promising food…

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Sonic unveils lots o' Totchos

February 3, 2020

QSRs have had great success adding heat to potatoes, but potato tots have been left mostly alone. Sonic changed that this winter by introducing its…

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