Authentic experiences: How your brand can reach Gen Z for success and customer loyalty

by Daniel Brown — Editor, Networld Media Group

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. 2. PhysiDigital. 3. Experiential. 4. Custom. 5.

ICXA to honor Elevate winners at 7th annual summit

by Alicia Lavay — Executive Director, ICX Association

The ICX Association will honor five companies as winners of the 2023 Elevate Awards during a ceremony at its upcoming annual conference, the Interactive…

ICXA announces 2023 Elevate Awards

by Alicia Lavay — Executive Director, ICX Association

Alicia Lavay is Executive Director at the ICX Association. Image provided. "Sometimes when I consider what tremendous consequences come from little…

Dippin' Dots exec gives out the scoop on 'Ice Cream of the Future's' future

In this week's podcast, Dippin' Dots gives listeners an inside look at how the brand uses the power of diversification to further sales and market reach, while…

ICX Association extends entry deadline for annual Elevate Awards

March 14, 2017

Nomination deadline for the Association's annual awards has been extended to April 3.

ICX Association kicks off Symposium series in Atlanta

October 27, 2015

The two-day event aims to help B2C brands prepare for the next generation of computing technology, which promises to deliver the capability to engage and…

ICX Symposium: Buying into retail's emotional economy

The ICX Symposium in Atlanta later this month will feature a session featuring two executives from MaxMedia addressing retail's emotional economy. ICX…

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

by Christopher Hall — w, t

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the…