Baskin-Robbins News & Media

Baskin-Robbins partners with beauty brand Laneige for popular lip product

July 10, 2025

Baskin-Robbins has partnered with beauty brand Laneige to create the Laneige Rainbow Sherbet Lip Sleeping Mask.

Baskin-Robbins partners with actor Sydney Sweeney for sweet treats

June 26, 2025

Baskin-Robbins has partnered with longtime fan and actor Sydney Sweeney to launch the Sweet on Sydney Menu, according to a press release.

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Baskin-Robbins teams up with candy brand Trolli for LTO

May 28, 2025

Baskin-Robbins is partnering with candy brand Trolli for its June Flavor of the Month. Trolli Sour Blast is Trolli's first-ever ice cream collaboration…

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Baskin-Robbins pardons turkey cake

November 25, 2024

Today, Joe Biden, the President of the United States, pardoned two turkeys in an annual ceremony that dates back decades. Baskin-Robbins is also pardoning…

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Baskin-Robbins partners with jewelry designer for signature charm necklace

July 24, 2024

Baskin-Robbins has partnered with jewelry designer Susan Alexandra for a charm necklace, according to a press release.

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Baskin-Robbins launches ice cream treats inspired by movie 'IF'

May 3, 2024

Baskin-Robbins is partnering with Paramount Pictures' new film "IF" to offer a limited-edition menu of ice cream treats inspired by the movie's characters…

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Baskin-Robbins app update includes mobile ordering

March 25, 2024

Baskin-Robbins has rolled out mobile ordering on its signature BR App as part of an update, according to a press release.

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Baskin-Robbins Canada nets 3-year deal with Raptors 905 basketball team

November 2, 2023

Baskin-Robbins Canada has inked a three-year sponsorship agreement with the Raptors 905, the Mississauga-based Toronto Raptors basketball affiliate and only…

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Baskin-Robbins releases Coffee Shop Cold Brew ice cream

September 5, 2023

Baskin-Robbins has released its flavor of the month for September: Coffee Shop Cold Brew, according to a press release.

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Baskin-Robbins Canada releases packaged sundaes

June 29, 2023

Baskin-Robbins Canada has introduced a lineup of packaged sundaes. These 12-ounce fresh packs are available at participating stores in freezers and include…

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Baskin-Robbins releases gender reveal cake line

January 24, 2023

Baskin-Robbins has released a gender reveal cake line that reveals if a baby is a boy or a girl when the cake is sliced, according to a press release.

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Baskin-Robbins introduces Iced Cold Brew

November 21, 2022

Baskin-Robbins has introduced Iced Cold Brew, according to a press release.

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How to leverage branding to increase growth

by Lisa Buckler — SVP of Growth and Partnerships |, System1

Quick-service restaurants possess some of today's most powerful branding. The right branding can greatly impact a company's potential for growth and is…

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Baskin-Robbins inks deal for 25 units in Canada

August 17, 2022

Baskin-Robbins has entered into a deal with franchise operator McMaster Group Holdings for 25 shops in the Vancouver and Calgary, Canada markets, according to…

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Baskin-Robbins refreshes brand for 1st time in 20 years

April 11, 2022

Baskin-Robbins has a fresh look and catch phrase thanks to the first rebrand the company has undertaken in 20 years.

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Baskin-Robbins launches rose-based ice cream

February 1, 2022

Baskin-Robbins has launched its rose-based Secret Admirer ice cream as its flavor of the month. Secret Admirer is a pink cake-flavored ice cream swirled with…

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Baskin-Robbins serves up fall offerings

November 9, 2021

Baskin-Robbins is serving up its latest fall offerings.

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Baskin-Robbins releases Halloween offerings

September 28, 2021

Baskin-Robbins has released its October and Halloween offerings, according to a press release.

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Baskin-Robbins gets 'deep' with sea creature promotion

June 28, 2021

July kicks off National Ice Cream Month, and this year Baskin-Robbins is taking an ocean plunge to pay homage to the most delectable summer treat. Dubbed…

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Dunkin', Baskin-Robbins to put 26 stores 'deep in the heart of Texas'

April 7, 2021

Dunkin' and Baskin-Robbins will open 26 Dunkin' restaurants and eight multi-brand Dunkin'/Baskin-Robbins locations across Dallas and Houston through agreements…

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