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Vericast News & Media

Report finds rising costs push diners to value-conscious choices

May 2, 2024

With Americans consuming an estimated 50 billion hamburgers annually, restaurants are facing a challenge: how to keep customers coming back in the face of…

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Mooyah Burgers, Jersey Mike's leaders share loyalty program tips

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

As food prices continue to climb so does the value of a restaurant loyalty program, for both the customer and the brand.

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How QSRs can find success using direct mail

by Matt Lukosavich — Strategy Director, Vericast

To balance out increasing operational costs and consumers’ hesitancy to spend, restaurants must know the impact of every dollar spent on advertising and how it…

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Applying Marketing Principles to the Restaurant Labor Shortage

Recruitment tactics that worked a year ago aren’t enough today. Could digital marketing be the key? In this webinar, executives from Chipotle, Boloco, and…

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Consumers optimistically cautious about post-pandemic lifestyles

June 10, 2021

A majority of consumers believe life will get better and return to some kind of normal in the coming year, but most are expecting the changes resulting from…

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