Whataburger News & Media

Whataburger launches Strawberry Hibiscus Whatafresher

March 4, 2026

Whataburger has launched the Strawberry Hibiscus Whatafresher. The beverage joins the Whatafresher craft beverage lineup for a limited time, according to a…

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Whataburger's fish offerings hook fans

February 23, 2026

Whataburger has brought back the Whatacatch Sandwich and Whatacatch Platter for a limited time, from now through April 6, according to a press release.

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Whataburger to open 1st Tampa Bay-area restaurant

February 6, 2026

Whataburger is coming to the Tampa Bay area. The burger brand will open its first Largo, Florida, restaurant on Feb., 12. Swag for the first guests in line and…

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Whataburger teams with Lainey Wilson to crown Feb. 4 as National Whataburger Honey Butter Chicken Biscuit Day

January 30, 2026

Grammy-award winning music artist Lainey Wilson is partnering with Whataburger to declare Feb. 4 National Whataburger Honey Butter Chicken Biscuit Day.

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Whataburger launches Whatadeal Menu

January 6, 2026

Whataburger is launching a small value menu called the Whatadeal Menu for the new year. Beginning today, the brand is rolling out fan-favorite eats priced…

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Whataburger partners with Western wear brand Sendero on limited-edition product line

September 26, 2025

Whatabuger has partnered with Western wear-inspired apparel brand Sendero to introduce a limited-edition collection that reflects the Spirit of the West…

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Whataburger inks multi-year partnership deal with Carolina Panthers, Charlotte FC

August 25, 2025

Whataburger has signed a multi-year deal to serve as a Proud Partner of both the Carolina Panthers and Charlotte FC, according to a press release.

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Whataburger brings on Jessica Reicher as EVP, COO

August 21, 2025

Whataburger has named Jessica Reicher as EVP and COO. Reicher has more than 30 years of restaurant leadership experience, according to a press release.

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Academy Sports + Outdoors partners with Whataburger

August 19, 2025

Academy Sports + Outdoors and Whataburger have teamed up for a collaboration featuring designs from the two brands, according to a press release.

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Whataburger marks 75th anniversary with 75-cent burger deal

July 24, 2025

Whataburger is commemorating its 75th year of operation by offering rewards members a classic Whataburger for 75 cents on National Whataburger Day, Aug. 8.

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Whataburger makes a splash with Whatafresher

June 26, 2025

Whataburger has launched its menu of premium craft beverages. The first to launch is the Prickly Pear Raspberry Whatafresher, according to a press release.

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Whataburger brings back Pico de Gallo Burger at fans' behest

May 29, 2025

Whataburger has received four years and fan requests begging for the return of the Pico de Gallo Burger. The brand has brought back the burger for a limited…

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Whataburger celebrates 75th anniversary with returning menu items

January 6, 2025

Whataburger is celebrating its 75th anniversary by bringing back legendary menu items for a limited time, according to the press release.

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Whataburger relaunches Buffalo Ranch Chicken Strip Sandwich

July 7, 2024

The Whataburger Buffalo Ranch Chicken Strip Sandwich is back by popular demand and just in time for summer, according to a press release.

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Whataburger partners with Russo Modular for Arizona prototype

June 24, 2024

Whataburger has partnered with Russo Modular to build a 3,000-square-foot modular prototype for Whataburger's modular program. It will be the brand's first…

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Whataburger hires Scott Hudler as SVP, CMO

February 16, 2024

Whataburger has hired Scott Hudler as its SVP and CMO, according to a press release.

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Whataburger opens Las Vegas location

February 14, 2024

Whataburger has opened a location on the iconic Las Vegas Strip. The Whataburger at 3752 S. Las Vegas Blvd. marks the brand's western most location to date and…

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Whataburger promotes 2 to VP roles

January 12, 2024

Whataburger has promoted two employees to VP roles, according to a press release.

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Whatabuger adds boneless wings to menu for limited time

January 5, 2024

Whataburger has introduced boneless WhataWings to its menu. The orders of nine 100% white-meat chicken bites are tossed in the brand's signature sauces…

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Whataburger to offer $600K in scholarship money

December 1, 2023

Whataburger is offering $600,000 in scholarships to students. Applications are open for the Whataburger Feeding Student Success Scholarship across the brand's…

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