Alicia Kelso
Alicia Kelso
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Restaurant execs share successful mobile campaign stories
by Alicia Kelso — senior editor, QSRweb.com
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
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McDonald’s on the defensive about kids’ marketing, job opportunities
by Alicia Kelso — senior editor, QSRweb.com
Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.
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Steady optimism rises from the NRA Show floor
by Alicia Kelso — senior editor, QSRweb.com
Most exhibitors agreed this year’s traffic provided better quality leads.
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Plenty of new product launches expected at the National Restaurant Association Show
by Alicia Kelso — senior editor, QSRweb.com
Mobile and digital continue to be top trends, as does integrated technology solutions.
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The difference between ‘OK’ and ‘delightful’ restaurant experiences
by Alicia Kelso — senior editor, QSRweb.com
Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.
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The top online ordering trends restaurants can’t ignore
by Alicia Kelso — senior editor, QSRweb.com
The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.
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McDonald's prioritizing transparency to mainstream sustainability
by Alicia Kelso — senior editor, QSRweb.com
Diners wanting to know where their food comes from has been the top trend over the past 5 to 7 years.
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