News & Media From Alicia Kelso

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

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McDonald’s on the defensive about kids’ marketing, job opportunities

by Alicia Kelso — senior editor, QSRweb.com

Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.

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Steady optimism rises from the NRA Show floor

by Alicia Kelso — senior editor, QSRweb.com

Most exhibitors agreed this year’s traffic provided better quality leads.

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Plenty of new product launches expected at the National Restaurant Association Show

by Alicia Kelso — senior editor, QSRweb.com

Mobile and digital continue to be top trends, as does integrated technology solutions.

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The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

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The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

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McDonald's prioritizing transparency to mainstream sustainability

by Alicia Kelso — senior editor, QSRweb.com

Diners wanting to know where their food comes from has been the top trend over the past 5 to 7 years.

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