Barry Klein
Barry Klein
NoneRecent Contributions
Up? Down? Flat? What's really happening to restaurant visits?
by Barry Klein — Marketing Directo, Go Roma
In a confusing picture, it seems that restaurant operators are feeling upbeat, but overall, the number of away-from-home eating occasions are slipping a bit.
read nowLate McDonald's CEO Fred Turner: Guardian of standards
by Barry Klein — Marketing Directo, Go Roma
Turner's attention to detail was the most important factor in the growth of McDonald's.
read nowFood advertising protests endanger TV for kids
by Barry Klein — Marketing Directo, Go Roma
If some parents are happy to abrogate their responsibility for setting rules for their children's eating habits, they are not going to be happy when there is…
read nowA great idea is not enough
by Barry Klein — Marketing Directo, Go Roma
Consumers respond more favorably to professionally created and produced communications.
read nowBeverage platform success is about more than just sales
by Barry Klein — Marketing Directo, Go Roma
Analyze the entire beverage platform, including the strengths and weaknesses of each item, not solely based on sales, but how it matched with the desires and…
read nowAre restaurant marketers missing the big spenders?
by Barry Klein — Marketing Directo, Go Roma
Restaurant occasions are integral to the Boomer generation's demographics, so why aren't brands marketing to them directly?
read nowServe kids meals, go to prison?
by Barry Klein — Marketing Directo, Go Roma
After McDonald's is fined in Brazil for its Happy Meals, is it possible something like that could happen in the U.S.?
read nowBurger Wars will heat up again
by Barry Klein — Marketing Directo, Go Roma
Wendy's and Burger King have the right leadership in place to get back to positive sales and competitiveness.
read nowIs there a Steve Jobs in the restaurant industry?
by Barry Klein — Marketing Directo, Go Roma
There are an unusual number of stars in the restaurant industry firmament probably more than most other categories of business.
read nowA hidden resource for restaurants
by Barry Klein — Marketing Directo, Go Roma
Lettuce Entertain You's expertise comes from its footprint in virtually every restaurant category and with nearly every type of menu.
read nowSee More From Barry
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