Janet Eden-Harris
Recent Contributions
Listen, learn and leverage
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
The voice of the consumer is louder and more far-reaching than ever thanks to the proliferation of the Internet and social media. For fast casual operators…
read nowIs social media part of your marketing mix?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations…
read nowWant to Facebook? What are you waiting for
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We…
read nowSocial media: A necessary evil?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up. About…
read nowCourting new trials
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…
read nowA lesson in loyalty
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Recession or not, the restaurant industry is here and growing. Consumers spend a huge percentage of their food budgets on eating out at restaurants, and…
read nowThe Net Promotor Motor
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Restaurant owners and executives are constantly looking for the biggest bang for their buck when it comes to spreading the word about their restaurant. Getting…
read nowAre you delighting your customers?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
The growth in our industry is just mind-boggling when you think about it. According to the NRF, you and I now spend 49 cents of every food dollar on dining…
read nowWhen Experience Really Matters
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Who has seen the latest reports on the fastest growing restaurant chains in North America? I was struck when I read the following article summarizing the…
read nowAre we missing something?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Recently Market Force ran a series of studies with over 4,00 consumers to investigate their attitudes and behaviors around fast casual and family restaurants…
read nowSee More From Janet
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