Jeff Fromm
Jeff Fromm
NoneRecent Contributions
McDonald’s automated cashier: Will it win with millennials?
by Jeff Fromm — Executive Vice President, Barkley
Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.
read nowUsing technology to reach Millennials
by Jeff Fromm — Executive Vice President, Barkley
A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New…
read nowChipotle embracing Adventure as a winning Millennial marketing strategy
by Jeff Fromm — Executive Vice President, Barkley
Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled…
read nowWill craft beers increase limited-service occasions with Millennials?
by Jeff Fromm — Executive Vice President, Barkley
As QSRs and fast casual concepts race to remain relevant to Millennial consumers, some restaurants are looking to beer for help. Of course, they’re not looking…
read now5 reasons Millennials love pizza
by Jeff Fromm — Executive Vice President, Barkley
Pizza might be one of the most versatile ways to grab a quick bite to eat. It comes in takeout, delivery, dine-in, frozen and take-and-bake. Pizza is a staple…
read nowAre Millennials to blame for potential chicken wing shortage?
by Jeff Fromm — Executive Vice President, Barkley
This demographic likes to create their own dining experience and share it alongside friends or family.
read nowSee More From Jeff
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