News & Media From Jeff Fromm

McDonald’s automated cashier: Will it win with millennials?

by Jeff Fromm — Executive Vice President, Barkley

Using self-service kiosks will provide the chain with customer data to enable more personal engagement and purchasing suggestions.

read now

Using technology to reach Millennials

by Jeff Fromm — Executive Vice President, Barkley

A key finding of our first Millennial study was the mantra, "Useful is the new cool." In our follow up study, "Millennials as New Parents: The Rise of a New…

read now

Chipotle embracing Adventure as a winning Millennial marketing strategy

by Jeff Fromm — Executive Vice President, Barkley

Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled…

read now

Will craft beers increase limited-service occasions with Millennials?

by Jeff Fromm — Executive Vice President, Barkley

As QSRs and fast casual concepts race to remain relevant to Millennial consumers, some restaurants are looking to beer for help. Of course, they’re not looking…

read now

5 reasons Millennials love pizza

by Jeff Fromm — Executive Vice President, Barkley

Pizza might be one of the most versatile ways to grab a quick bite to eat. It comes in takeout, delivery, dine-in, frozen and take-and-bake. Pizza is a staple…

read now

Are Millennials to blame for potential chicken wing shortage?

by Jeff Fromm — Executive Vice President, Barkley

This demographic likes to create their own dining experience and share it alongside friends or family.

read now