Jitendra Gupta

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Recent Contributions

Apple Pay to lead the way in customer loyalty

by Jitendra Gupta — Mobile CRM Director, Punchh

By the end of 2015, it’s expected nearly every retailer will have NFC readers.

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Mobile CRM is a game changer that puts every restaurant on an even playing field

by Jitendra Gupta — Mobile CRM Director, Punchh

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

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Mobile apps are restaurant marketing’s future, not mobile websites

by Jitendra Gupta — Mobile CRM Director, Punchh

Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.

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How to surprise and delight your loyal customers

by Jitendra Gupta — Mobile CRM Director, Punchh

Customers spend 15-20 percent more when they order online, so reward them for Web orders.

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Earn and Burn vs Surprise and Delight

by Jitendra Gupta — Mobile CRM Director, Punchh

Marketers view all loyalty programs using two main paradigms: Earn and Burn and Surprise and Delight. Often, marketers struggle with choosing the right loyalty…

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Use mobile to get customers to fall in love (with your brand)

by Jitendra Gupta — Mobile CRM Director, Punchh

What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand.

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Dunkin vs Starbucks hinges on loyalty, rewards

by Jitendra Gupta — Mobile CRM Director, Punchh

Being a leader is great, but being a fast follower can be equally as good.

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Mobile is ideal for Millennials

by Jitendra Gupta — Mobile CRM Director, Punchh

When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened…

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Solving the fake online review problem through mobile customer engagement

by Jitendra Gupta — Mobile CRM Director, Punchh

New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with…

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