News & Media From Jitendra Gupta
Apple Pay to lead the way in customer loyalty
by Jitendra Gupta — Mobile CRM Director, Punchh
By the end of 2015, it’s expected nearly every retailer will have NFC readers.
read nowMobile CRM is a game changer that puts every restaurant on an even playing field
by Jitendra Gupta — Mobile CRM Director, Punchh
Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.
read nowMobile apps are restaurant marketing’s future, not mobile websites
by Jitendra Gupta — Mobile CRM Director, Punchh
Apps must provide significant value and engagement to users, not just routes to ads or videos or other low-value ends.
read nowHow to surprise and delight your loyal customers
by Jitendra Gupta — Mobile CRM Director, Punchh
Customers spend 15-20 percent more when they order online, so reward them for Web orders.
read nowEarn and Burn vs Surprise and Delight
by Jitendra Gupta — Mobile CRM Director, Punchh
Marketers view all loyalty programs using two main paradigms: Earn and Burn and Surprise and Delight. Often, marketers struggle with choosing the right loyalty…
read nowUse mobile to get customers to fall in love (with your brand)
by Jitendra Gupta — Mobile CRM Director, Punchh
What should your top goal as a brand be in 2014? Trust me, it should be to get your customers to love your brand.
read nowDunkin vs Starbucks hinges on loyalty, rewards
by Jitendra Gupta — Mobile CRM Director, Punchh
Being a leader is great, but being a fast follower can be equally as good.
read nowMobile is ideal for Millennials
by Jitendra Gupta — Mobile CRM Director, Punchh
When it comes to mobile marketing in fast casual restaurants, it's all about Millennials—at least that's the belief of several restaurant operators we listened…
read nowSolving the fake online review problem through mobile customer engagement
by Jitendra Gupta — Mobile CRM Director, Punchh
New York regulators have had enough of fake online customer reviews. Last week, Eric Schneiderman, the state’s attorney general, slapped 19 companies with…
read now5 questions to ask before choosing a mobile partner
by Jitendra Gupta — Mobile CRM Director, Punchh
By Jitendra Gupta
read nowMobile marketing not a tech toy, its the height of CRM
by Jitendra Gupta — Mobile CRM Director, Punchh
Many of us at Punchh once worked at Siebel Systems, a pioneer in the Customer Relationship Management market. Convincing large enterprises like banks and…
read nowBig data in little hands: It happens with mobile
by Jitendra Gupta — Mobile CRM Director, Punchh
The advertising world reeled on July 28 when it learned two of the industry’s largest firms, Omnicon and Publicis, merged to form the largest ad company on the…
read nowEveryone is a millennial, and engaging them is not an option!
by Jitendra Gupta — Mobile CRM Director, Punchh
Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both…
read nowNot open to discussion: The time for restaurant mobile apps is now
by Jitendra Gupta — Mobile CRM Director, Punchh
Remember back in the 1990s, when business owners asked, “Do we really need a website?” My, how quickly that question disappeared. Today the vast majority of…
read nowThe secret to word of mouth marketing: No one person behind the curtain can do it all
by Jitendra Gupta — Mobile CRM Director, Punchh
In 1939, few movie characters were scarier than the Wizard of Oz. Dorothy, the Tin Man, the Scarecrow and the Lion were terrified by the specter of the…
read nowManaging customers' mobile preferences correctly doesnt need compromises
by Jitendra Gupta — Mobile CRM Director, Punchh
There is no magical solution to meeting every single demand of mobile-savvy customers.
read nowGeorge Washington couldnt lie. Honesty is still the best communication policy with customers.
by Jitendra Gupta — Mobile CRM Director, Punchh
Legend has it that when George Washington’s father asked him whether he’d chopped down his cherry tree, young Washington said, “I cannot tell a lie, I did it…
read nowRomance your customers on Valentines Day by engaging them
by Jitendra Gupta — Mobile CRM Director, Punchh
Valentine's Day has me thinking about how new lovers aren't all that different from new restaurant customers: Both want attention that affirms the other party…
read nowFor now, mobile payment is more neat-o than necessary
by Jitendra Gupta — Mobile CRM Director, Punchh
For the past couple of years, retailers have talked incessantly about mobile payment technology and made untold investments to allow their customers to pay for…
read nowFacebook's Graph finds restaurant Likes but falls short of authentic endorsements
by Jitendra Gupta — Mobile CRM Director, Punchh
Facebook CEO Mark Zuckerberg recently announced the company was refining its search feature dubbed Graph, a tool it heralded as particularly good for finding…
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