MaryBeth Maskovas
MaryBeth Maskovas
MaryBeth is a data and digital transformation expert with 10 years of experience working with both large and small brands to uncover the mysteries of data and drive business performance. She has worked with notable brands like KAYAK and Wendy's. She owns Insight Lime, a consulting firm focused on making data usable.
Recent Contributions
How to tell the difference between loyalty programs and offers (and why it matters)
by MaryBeth Maskovas — Founder, Principal Analytics Consultant, Insight Lime Analytics
Offers and rewards have two distinct purposes for QSR brands, and it's important to consider the differences and ensure that you're creating programs that…
read nowSee More From MaryBeth
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