Matt Lukosavich has nearly two decades of experience helping to connect brands with consumers. In his current role as director, Matt is responsible for developing data-driven, client-focused, multi-channel solutions with strategic go-to-market media planning for the restaurant industry. Today, he oversees strategy for the Vericast Restaurant Division totaling more than $200 million.
To balance out increasing operational costs and consumers’ hesitancy to spend, restaurants must know the impact of every dollar spent on advertising and how it…