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Nicole Troxell

Nicole Troxell
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Recent Contributions


7 ways to grow your brand via nontraditional spaces

by Nicole Troxell — Associate Editor, Networld Media Group

Considering ways to expand that are off the beaten path can prove to be a positive move that lands a new audience and teaches you how to overcome unique…

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How Arby's turned on energy efficiency without turning off customers

by Nicole Troxell — Associate Editor, Networld Media Group

Environmental sustainability matters now more than ever, and with states like California entering their fourth year of record breaking drought conditions, no…

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Nontraditional footprint expansion: 7 points for success

by Nicole Troxell — Associate Editor, Networld Media Group

Considering ways to expand that are off the beaten path can reach a new audience and teach you how to overcome unique challenges to build a more successful…

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How one restaurant creates zero environmental waste

by Nicole Troxell — Associate Editor, Networld Media Group

Pizza Marketplace.com spoke with founder Chris LaRocca about Crushed Red's eco-friendly culture and how the company achieved its zero waste goal.

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Why restaurants should up their mobile games

by Nicole Troxell — Associate Editor, Networld Media Group

Restaurants are looking for ways to harness the benefits of social media and digital technologies that benefit both customers and restaurants, which can be…

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Keeping it real: what's in store for local, organic menu items

by Nicole Troxell — Associate Editor, Networld Media Group

Knowing what's in store for the trend and how to make it work for your brand is key to keeping up with consumer demand for local and organic menu items.

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What's in the future for build-your-own fast casual, QSR concepts?

by Nicole Troxell — Associate Editor, Networld Media Group

With a push from online ordering channels, customizable assembly line concepts, where consumers build their own products, continue to explode in the fast…

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Egg shortage 2015: How is your restaurant coping?

by Nicole Troxell — Associate Editor, Networld Media Group

Due to the egg shortage, local and national restaurants have had to improvise when it comes to providing eggs to their customers. Some have had to limit egg…

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How to engage Millennials on social media

by Nicole Troxell — Associate Editor, Networld Media Group

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

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Foodservice industry has 3 years to cut the fat

by Nicole Troxell — Associate Editor, Networld Media Group

A FDA decision gives the industry until 2018 to remove trans fats from all foods, which the federal agency estimates causes 20,000 heart attacks and 7,00…

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