News & Media From Robert Whitehead

Growing greater QSR engagement? All you have to do is ask

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

Customer insight makes the restaurant world go 'round because it gives QSRs a critical competitive advantage. And while many brand leaders may think they have…

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Great guest engagement: Ask and ye shall receive

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

Customer insight makes the restaurant world go 'round because it gives QSR brands a critical competitive advantage. And while many brand leaders may think…

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QSR brands suffer mightily from old, unintegrated tech

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

As the business world catapults ahead — courtesy of all kinds of new technology — the restaurant industry is still suffering significantly from old systems…

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Restaurant tech: 1 change = dozens more

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

Making the leap to restaurant tech of just about any kind is not a 1+1=2 proposition. Rather, any addition of tech -- particularly one that replaces a human…

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The data differences that put QSR customer engagement on steroids

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

Though the basic dynamics of the dining experience are pretty much the same as they've always been, any competitive QSR brand today knows data is the…

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