News & Media From Scott Sharon
Should you switch to fully digital or combination digital and printed menu boards?
by Scott Sharon — CEO, START
Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…
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Why are smaller chains leading the way on digital menu boards?
by Scott Sharon — CEO, START
Usually the smaller chains and new concepts follow what the major chains do, but that's not the case with digital menu boards. Why do large chains have more…
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Restaurant digital signage is heating up
by Scott Sharon — CEO, START
Digital menu board blogger looks at hot trends in restaurant digital signage. Digital menu boards and restaurant digital signage are getting smarter and and…
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What are the major limitations in your business?
by Scott Sharon — CEO, START
Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a…
read nowContinual and constant improvement
by Scott Sharon — CEO, START
Today I was reading a magazine that is read by most people in the restaurant business. I was shocked at the number of formerly successful restaurant companies…
read nowHow do you teach creativity?
by Scott Sharon — CEO, START
How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been…
read nowIs it time to hire more employees?
by Scott Sharon — CEO, START
Earlier I wrote a couple blogs about the down economy and how to survive it. Recently I have been thinking about ways to take advantage of the our current…
read nowWhere are the traditional menu board companies?
by Scott Sharon — CEO, START
I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know…
read nowHow to survive a down economy
by Scott Sharon — CEO, START
In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of…
read nowSlow economic recovery slows digital menu board deployments
by Scott Sharon — CEO, START
Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe…
read nowDigital menu boards will change restaurant industry
by Scott Sharon — CEO, START
To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the…
read nowAre digital menu boards really that complicated?
by Scott Sharon — CEO, START
We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really…
read nowWhat's happening in the digital menu board industry?
by Scott Sharon — CEO, START
I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts…
read nowAre all digital menu boards the same?
by Scott Sharon — CEO, START
In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know…
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