News & Media From Seshu Madabushi

Taking the data-driven approach to loyalty

by Seshu Madabushi — Founder & CEO, mKonnekt

A metric-driven implementation of a restaurant's loyalty program will bring a focus on the business's objectives as well as accountability around the program's…

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The care and feeding of your QSR's online ordering business

by Seshu Madabushi — Founder & CEO, mKonnekt

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive…

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A gamut of great ways to make diners 'swoon' in June

by Seshu Madabushi — Founder & CEO, mKonnekt

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises…

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5 key actions to maximize mobile email marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.

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Snow, sweets and Super Bowl: February is a marketer's dream

by Seshu Madabushi — Founder & CEO, mKonnekt

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…

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4 Facebook factors to face down for maximum brand impact

by Seshu Madabushi — Founder & CEO, mKonnekt

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold…

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The lucky 13: Twitter features to maximize restaurant marketing

by Seshu Madabushi — Founder & CEO, mKonnekt

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…

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5 prep steps to maximize holiday restaurant business

by Seshu Madabushi — Founder & CEO, mKonnekt

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this…

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How do millennials love thee? Let 'em count the ways

by Seshu Madabushi — Founder & CEO, mKonnekt

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic.

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Online or offline: Ways your restaurant can tap into Pokemon Go craze

by Seshu Madabushi — Founder & CEO, mKonnekt

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and…

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The Instagram advantage: Seven rules for putting this super-visual tool to work for you

by Seshu Madabushi — Founder & CEO, mKonnekt

Pictures and words and great hashtags — that's the world of Instagram. It's a world restaurateurs must know to engage today's customers. Here are some…

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