News & Media From Travis Wagoner

Menu trends: Going back to the basics

by Travis Wagoner — Editor, Networld Media Group

Incorporating new food trends to spice up traditional menus is one way to grab customer attention, but some restaurants are using everyday ingredients to drive…

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Restaurateurs celebrate the season with holiday promotions: Part 2

by Travis Wagoner — Editor, Networld Media Group

Along with Santa Claus, bustling stores and visiting relatives, the holidays bring promotions — lots of them. Here's a look at Part 2 of our holiday promo…

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Can your restaurant bounce back from a crisis?

by Travis Wagoner — Editor, Networld Media Group

Running a restaurant can be a great source of enjoyment. It can also be a risky endeavor. What can you do when your restaurant faces a PR crisis?

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Restaurateurs celebrate the season with holiday promotions

by Travis Wagoner — Editor, Networld Media Group

Holiday promotions abound at restaurants nationwide. Restaurant operators are offering tasty treats, hot or cold beverages, while helping people in need.

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Raising the bottom line: Why restaurants should reduce packaging footprint, increase recycling

by Travis Wagoner — Editor, Networld Media Group

New advances in technology and a more general awareness of the sustainability movement has resulted in a greater emphasis on the social-responsibility aspect…

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Location-based marketing: Why QSRs should get on-board

by Travis Wagoner — Editor, Networld Media Group

Thanks to built-in GPS capabilities, smartphones have the ability to determine a user's location, and restaurants are learning to use that to reach their…

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4 for 15: 4 speakers, 15 minutes each, limitless knowledge

by Travis Wagoner — Editor, Networld Media Group

Three fast casual restaurant operators and other experts share their insights about the industry and how they've found success and value in it.

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The perfect pitch: 3 restaurant concepts

by Travis Wagoner — Editor, Networld Media Group

Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors…

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Going beyond the discount with new approaches to spur brand loyalty

by Travis Wagoner — Editor, Networld Media Group

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide…

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Email marketing is far from a dead marketing tool

by Travis Wagoner — Editor, Networld Media Group

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

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FCES15: Stay on trend with the latest food trends

by Travis Wagoner — Editor, Networld Media Group

Tastes and trends in food change and evolve rapidly. What may have been an innovative concept last year may be exactly the wrong one now.

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FCES15: The changing course of consumer behavior

by Travis Wagoner — Editor, Networld Media Group

Consumers of all kinds have a nearly endless array of options from which to choose, whether they're purchasing furniture, cars, housewares, or any good or…

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FCES15: The evolution of restaurant technology

by Travis Wagoner — Editor, Networld Media Group

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no…

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FCES15: Top 10 PR do's (and a few don'ts)

by Travis Wagoner — Editor, Networld Media Group

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

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FCES15: Beverage smarts: What’s on trend

by Travis Wagoner — Editor, Networld Media Group

Beverages are an important aspect of the consumer dining experience and play a critical part of a restaurant’s branding efforts. Being on trend is key to…

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FCES15: How failing to adapt leads to failure in business

by Travis Wagoner — Editor, Networld Media Group

Jeremy Gutsche kicked off the 10th annual Fast Casual Executive Summit on Sunday evening at the Mandarin Oriental Hotel in Miami with a rousing and energetic…

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Restaurants scaring up Halloween promotions

by Travis Wagoner — Editor, Networld Media Group

Several chains are celebrating Halloween with various promotions.

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Black-bun Whopper, green poop, big mess

by Travis Wagoner — Editor, Networld Media Group

Many restaurants have been ditching artificial colors, including Panera, Noodles & Company and Starbucks, so it’s surprising that Burger King would actually be…

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