News

300 million Keurig Dunkin' Donuts coffee pods sold ... and counting

July 20, 2016

Consumers are drinking quite a bit of Dunkin' Donuts coffee these days. In the year since the company launched K-Cup pods in partnership with Keurig, consumers have purchased more than 300 million of them at retail outlets, according to a press release. This caffeinated feat equates to nearly $220 million in scanned sales of coffee, as reported by Information Research Inc.

Dunkin' Brands Group collaborated with The J.M. Smucker Company and Keurig Green Mountain to create and market the popular pods. Their skyrocketing sales over the past year have landed the pods on the Market Advantage list of Rising Stars in Food and Beverage, compiled by IRI.

"The launch of Dunkin' K-Cup pods in the retail channel went much more quickly than we expected and was very well received by retailers and consumers as evidenced by these remarkable sales results," said Dunkin Brands Chief Financial Officer Paul Carbone. "We are delighted that, through our partnership with The J.M. Smucker Company and Keurig Green Mountain, in our first year of sales we were able to get hundreds of millions of cups of Dunkin' Donuts coffee in the hands of new and existing customers."