DQ franchisee adopts Zapper mobile app

Lynn Lee, LLC, a Dairy Queen franchisee in south Texas with 42 locations, is tapping the Zapper mobile marketing and payment app for its restaurants. The system is being rolled out this month at all the group's locations, according to a press release.
"This partnership represents a great step in Zapper's rapid expansion into the U.S.," said Robert Sullivan, VP of national accounts for Zapper in a press release. 

Sullivan said Zapper has an open API allowing the solution to be deep-linked into other mobile applications. Zapper launched in the U.S. market in early 2015 and is in more than 6,500 restaurants worldwide. 

Topics: Business Strategy and Profitability, Mobile Payments

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