Marketing

A very 'McRewarding' Day: McDonald's kicks off its 1st loyalty program

Photo: File/provided.

July 8, 2021

As of today, the Golden Arches most golden customers can finally show their love for McDonald's via the MyMcDonald's Rewards program that is kicking off nationwide as the mega-QSR's first foray into the customer rewards universe.

In fact, the Chicago-based brand will begin thanking its customers in earnest for their loyalty on Tuesday, July 13, when the company said in a news release it is essentially hijacking what would otherwise be National French Fry Day and converting it — at least in McDonald's McWorld — to World Famous Fan Day, which will feature:

• Free fries for all, all day.
• A chance to win 1 million points or free fries for life via the World Famous Fan contest. In this event, 66 of McDonald's most loyal fans -- one for every year the QSR has been up and running -- will score 1 million MyMcDonald's Rewards points,, with one customer winning free fries for life. To enter, customers should share why they're the most loyal fan via Twitter and tag the post @McDonalds, including #MyMcDonaldsFanContest and their home state.

MyMcDonald's Rewards is a key piece of McDonald's digital experience growth engine, "MyMcDonald's," which was unveiled in November 2020 as part of the company's growth strategy. That approach is powered by customer-facing technologies and digital offerings that not only reward, but add personalization, convenience and value to the customer experience, the brand said.